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How to Attract Deconditioned and Aging Populations, Problem Solver

By IDEA Authors | January 31, 2000 |

“My goal this year really is to focus on teaching classes that attract deconditioned and aging populations. However, I am stuck on what to call such classes—how to strike that tricky balance between identifying my market and not alienating anyone. How much do deconditioned and 50-plus exercisers want to be separated and labeled? Also, how different should the exercise content be from the content of mainstream beginning and intermediate classes?”

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