Fee-for-service models are preferred by 57% of IDEA members who responded to the 2003 IDEA Fitness Programs & Equipment Survey. Even those who use a membership dues model are charging for some programs.
These were the options offered on the questionnaire:
annual membership dues access all programs offered
annual membership dues plus separate fee for some classes or programs
pay for individual session/class or “package” of sessions or classesRead More
It’s the championship game and the competition is stiff. The coach has given his speech. It’s time to get on the field. Put on your game face!
Game face is a well-known expression in the sports arena, but it’s also applicable in the fitness profession. Consider this familiar scenario: It’s 8:00 pm. You’ve been working since 6:00 in the morning. This is your last client of the day. Are you ready to give your all?
You pride yourself on your dedication to helping clients maximize their health and fitness; but to continue helping clients, you need to stay engaged and enthusiastic about your work. How do you do this? Many people manage to stay fresh through change.
Is it time for you to make a radical or more subtle change in your career? Look at how other fitness professionals have shifted their careers: why they’ve changed, what they are doing now and how it’s benefited them.
Did you know that surfing is experiencing one of the largest growth surges in history? If you surf, you can surf longer and get less fatigued if you’re stronger and more flexible when you hit the waves. Even if you don’t surf, these training tips can help you improve upper-body and core strength. To understand…Read More
Some of you may already have a clearly formed concept of a particular product or service you want to market. Others may wish to create something but feel unsure how to zero in on a particular product. Regardless of where you are today, taking the time to honestly complete the following statements can help you figure out where you want to be tomorrow.
1. The things I am most passionate about are _______.
2. I am very knowledgeable on the topic(s) of _______ .
3. What really gets me excited is _______.
Petra Kolber, the 2001 IDEA Fitness Instructor of the Year, says the number-one question she gets from convention participants is “How do I become a presenter?” Taking your love of fitness to new levels by sharing your ideas as a presenter is a terrific way to gain recognition from your peers and stay motivated in your career. But getting to the international fitness stage takes more than passion and enthusiasm—it takes years of financial investment, perseverance, business smarts and savvy marketing.Read More
A little goes a long way when training older adults with lower-extremity osteoarthritis, according to
a study in the April 2004 issue of The Gerontologist (2004; 44 , 217–28). Researchers looked at the impact of a low-cost, multicomponent physical
It’s 8:30 AM and a group of eager fitness pro- fessionals gathers around Chuck Wolf, MS. Wolf, director of sport science and human performance for the USA Triathlon National Training Center in Clermont, Florida, is discussing how gravity, ground reaction forces, body angles and movement patterns can affect a client’s performance. Three volunteers, all with…Read More
Fitness Caching is an outdoor training program wherein participants use a hand-held GPS (global positioning system) receiver to hike, locate and find a “hidden” treasure called a cache. Creator Leigh Crews will lead this class during the IDEA World Fitness Convention® in San Diego, July 8–11.Read More
fitness was on a roll. With a strong economy, companies were competing to hire and keep
employees. Corporate fitness programs were considered
a valuable perk to
retain these employees.> Fastforward to 2004. Has the once sunny forecast for corporate fitness held steady? Or have economic storms brought it crashing down? Is it currently a viable career option for fitness professionals? Here’s a look at the status of this niche, including top trends in group fitness, personal training and wellness programs.
The fitness industry has come such a long way since this photo was shot circa 1960. Ironically, even with the technology advancements since then, today’s challenges of reversing sedentary living and the obesity trend are the most serious that fitness professionals have ever faced. But don’t despair, for you are the catalysts for change! All your efforts to Inspire the World to Fitness™ make a profound daily difference in the lives of others.Read More
After 20 years of training for and competing in triathlons, I’ve grown accustomed to the reactions many people have when the subject comes up in
conversation. Common responses are “What are you, crazy?” and “No way could I do that!” or “How in the world can you find time?” What these people don’t know is that, unless you’re Ironman-bound, triathlons are not just for the superfit athlete, compulsive exerciser or wealthy retiree with too much time and too little to do.
Envision the following scenario: You’re in a crowded room full of fitness professionals. Business cards are flying out of pockets as if possessed. Handshakes occur at a rate that makes a NASCAR race look like a slow crawl. There is a constant hum from the sound of voices weaving together in a cheerful harmony.Read More
Women’s midlife challenges.Bernadette is a sensitive, successful but overworked 56-year-old client of mine. When she came to me 2 years ago, she was emotionally distraught and desperate to change her body, her energy level and her outlook on life. In addition to holding a demanding job, she was struggling with the onset of menopause. Hot flashes continually interrupted her sleep, and her workaholic behavior left little time to relax.Read More
Older Americans have enjoyed health improvements in recent decades thanks to numerous medical advances. However, if obesity continues rising at its current rate—without other changes in health behaviors or medical technology—those gains could be negated by 2020, a study predicts.Read More