fbpx Skip to content

Meet an IDEA Team Member: Kathleen Ferguson

Get to know our Brand Strategist, Kathleen Ferguson.

It’s no surprise that Kathleen excels in her role as an IDEA brand activation strategist—she is living the dream through a lifestyle dedicated to holistic wellness and positivity. She genuinely gets excited about the products and services she helps IDEA clients bring to market, often using them herself or sharing them with friends and colleagues. A certified TRX® instructor before she began at IDEA 9 years ago, Kathleen continues to celebrate movement by training at CorePower Yoga® (Yoga Sculpt is her favorite format) and at F45 Training. This year she’s taking it up a notch by going through CorePower Yoga Sculpt teacher training.

Fast Facts

Kathleen Ferguson and family
Kathleen says her favorite view in San Diego is the one she sees when she opens the front door of her home and sees her family.


As a wife and a mom to three young children, Kathleen says spending time with her husband and family gets her pumped! “My kids inspire me every day with their inquisitive spirits. They want to try and do everything!”

A workout devotee who still loves Tae Bo® as a favorite fitness throwback and who lists quarterback Tom Brady as her favorite pro athlete, Kathleen relishes crushing her athletic challenges. Recently, she jumped and landed the tallest height of a large plyo block at F45. “I have always been terrified of falling and, when I did this, I felt like I could do anything I put my mind to.”

Another example of her determination? It took her 2 years to master the chin stand at CorePower yoga.

Q&A With Kat

Kathleen Ferguson Mastering CorePower Yoga Chin Stand

Q: What are a few of your favorite fitness gear items?

A: Apple Watch, Athleta Powervita leggings, Athleta Hyper Focused sports bra, Athletic Propulsion Labs® shoes, lululemon Align pants, lululemon yoga mat, Vooray Zen tote. I could go on and on!

Q: If you could be a piece of fitness equipment, what would you be?

A: I’d be a TRX Suspension Trainer because I like to be on the go!

Q: If you could spend the day with any fitness industry icon, who would it be?

A: Jen Widerstrom, as I love her holistic approach to her clients’ transformations.

Q: What’s your favorite health food/meal?

A: Cauliflower rice with turkey tacos and guacamole.

Q: Do you have a favorite IDEA member story?

A: There are so many! We once had an IDEA team member let an attendee from overseas stay in his hotel room because the attendee didn’t have a place to stay at IDEA® World. I thought that was so wonderful, as this attendee was following his dream and our team member did everything possible to help him make it happen.

When you buy something using the retail links in our content, we may earn a small commission. IDEA Health and Fitness Association does not accept money for editorial reviews. Read more about our Terms & Conditions and our Privacy Policy.

November-December 2020 IDEA Fitness Journal

Concerned about your place in the new fitness industry? We have 40 years of experience supporting pros just like you! Let’s create a new wellness paradigm together—IDEAfit+ is the extra edge you need. Once you team up with IDEA, be sure to take full advantage of all the benefits of membership.