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Meet an IDEA Team Member!


Have you ever met someone whose last name fits them perfectly? Such is the case with IDEA’s educational products director, Magali Sparks, who can ignite an entire room with her warm smile, her kindness and her humility. Indeed, sparks fly when “Mags,” as many of us call her, gets on a creative streak with the impressive line of products she and her team develop and manage.

Magali Is Obsessed With Helping Fitness Pros to Succeed

When Magali came aboard at IDEA nearly 14 years ago, the company had a whopping 10 educational products in its line. Today? We carry over 1,600 products, including 850 courses and 785 videos. What? Yes, that’s double-take worthy!

Cool Stuff on Tap for 2019

A major overhaul of both IDEAfit TV (a video subscription service that’s like
Netflix for fit pros) and IDEAfit Social Poster, which lets pros automatically
post curated content to social media platforms without lifting a finger.

An exclusive IDEA video course with Len Kravitz, PhD, on fat metabolism and maximizing fat loss. Look for it soon!

Release of SGT Ken’s® Boot Camp Instructor Online Certification this month! Only a few open enrollments per year, with limited space in each enrollment period. Don’t miss this—it will fill fast. Fair warning!

Inside Scoop

Mags loves her early AM small-group boot camp training at Todd Durkin’s Fitness Quest 10 with Janet Bertrand and restores herself with CorePower Yoga’s® Hot Power Fusion classes.

The Buzz: What IDEA Teammates Say About Her

“Magali’s unruffled approach to obstacles allows her to find unique solutions very quickly. She is also hyperorganized, and she types really, really fast!&ldquo: —Jordan Leeds, educational products manager

“Magali was the very first person I met while working at IDEA as an assistant 8+ years ago at IDEA World. She was friendly and encouraging to me before she even really knew me. As the years went on, and I started to work at IDEA in accounting, I always knew I wanted to make my way to work for Magali. I was so happy when the stars aligned and I was able to be on her team!“ —Linda Morreale, educational product manager

Magali Sparks

Home is where her heart is! Magali with the loves of her life: husband, Danny, and her sons, Jackson and Carter. “Watching my kids grow up inspires me!”


Concerned about your place in the new fitness industry? We have 40 years of experience supporting pros just like you! Let’s create a new wellness paradigm together—IDEAfit+ is the extra edge you need. Once you team up with IDEA, be sure to take full advantage of all the benefits of membership.

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