Wise fitness professionals take advantage of social media platforms like Facebook and Twitter™ to increase Internet presence and enhance revenue potential. But how do you know if your efforts are hitting the mark? These social media measurement tools, courtesy of IDEA author Melissa Spraul, will help you gauge whether your message is being heard:

  • Radian6 (www.radian6.com). This paid social media listening, tracking, monitoring and engagement tool allows you to understand how social media and social customer relationship management can impact your success.
  • Attensity (www.attensity.com). A suite of social analytics and solutions will help you analyze customer sentiment toward brands, measure success, detect potential issues, engage customers, identify brand influencers, predict trends and improve product quality.
  • Google Analytics (www.google.com/analytics). This free tool can help you measure social Web traffic. It is the most popular Web analytics software, used by more than 50% of all websites.
  • HootSuite (www.hootsuite.com). This social media dashboard is designed to manage and measure social networks, schedule messages and tweets, track brand mentions and analyze social media traffic.

To learn more about measuring your social media presence, read “Social Media Success: Measuring Your Return on Investment” in the May 2012 issue of IDEA Trainer Success.