Demand always seems to beget supply. In the case of schoolchildren in the United Kingdom, that demand takes the form of plus-sized school uniforms. To meet the needs of the increasing number of overweight and obese UK children, retail giant Marks & Spencer (M&S) created plus-sized school uniforms designed for 3- to 16-year-olds. According to the Daily Mail’s MailOnline, the company stocks sizes of blazers and trousers for 4-year-olds that would normally be worn by 8-year-olds. Further, most available sizes in the “M&S Plus Fit” range sold out within 1 week. “It should be a wake-up call to parents, but also to society and the government,” stated the retailer. “This is a small online trial in response to customer demand.”