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Keep Clients and Members Consistent Through the Holidays

Parties. Travel. Stress. All of these things take a toll during the holiday season. For fitness business owners, this time of year often means a struggle to keep members and clients consistent. Inconsistency means fitness results and revenue suffer. Keep your business booming with the following tips from fellow fitness professionals:

“We keep members engaged with the Results Are Earned Club. Each time members complete and ‘earn’ a workout, they get to put a check mark next to their names on a big white board we have inside the gym. If they get at least 10 earned workouts in a month, their names go into a drawing for a $25 gift card to our pro shop. We also post their names around the gym to show other members. It works really well because [our members are] so competitive and want to win, or at least to see their names on the RAE Club list.”

–Nic DeClaire, president, Fusion Fitness Center, Newark, Delaware

“We employ a program we call Armageddon. Two-person teams pay a buy-in to participate—$50 for members, $100 for nonmembers. During a 1-month period, these teams battle to earn the most points by the end of the contest. Points are earned by completing various tasks like attending a [cycling] class, bringing a guest for a workout, posting a video or picture on Facebook featuring our facility, and more. The team with the most points by the end of the program wins $2,000. The second-place team earns a $1,000 voucher for Southwest Airlines®. Third place receives 14 one-hour massages at our facility. This program is the most successful event we do all year. The best part is that it pays for itself.”

–Joey Rice, marketing manager, The Parks Health & Fitness, New Orleans

“If clients are traveling, I encourage them to sign up for a race in the area they are planning to go to for vacation—or even better, to plan their vacation destination around a race that is taking place there. Many of my clients find this option very helpful and have actually chosen a destination as a result of a race they wanted to do.”

–Harris Sophocleous, owner, SophoFit, Madison, Wisconsin

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