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Ignite Your Passion and Watch Your Career Thrive at the 2019 IDEA® World Convention

IDEA World Convention®, the most powerful fitness industry event in the world, lands in Anaheim, California, June 26-30.

You’re a forward-thinking, highly skilled professional who works tirelessly to Inspire the World to Fitness®. After hustling for clients, teaching countless classes and paying bills, the question is, what do you do for yourself to make sure the passion that drove you to become a fitness leader continues to burn bright?

“Passion is what gets you started, and it’s what keeps you going in this industry,” says Brian Nunez, owner of FNS Training Center in Santa Clara, California. “You can have all of the education and certifications in the world, but if you don’t passionately serve and help people, it will be very difficult to grow as a leader.”

That principle is the inspiration behind this year’s IDEA® World Convention.

“By ‘igniting your passion’ with the right knowledge, tools and mentors, you can avoid burnout and turn your passion into a sustainable and fulfilling career,” says Ashley Selman, MA, owner of Evolution Trainers in Mountain View, California. “That is what attendees receive [at] the IDEA World Convention.”

Ignite Your Spirit in Sunny SoCal

According to Visit California (visitcalifornia.com), travel to the sunshine state grows year after year. That’s no surprise, as California is home to some of the most breathtaking views, cultural diversity and thrilling experiences that the U.S. has to offer. No matter your interest—nature, food, art, shopping or theme parks—there’s something for you within driving distance of the Anaheim Convention Center. And we’ll even have a variety of outdoor sessions available to satisfy your inner explorer.

Transform Your Career, Transform Your World

IDEA World Convention Fitness and education

Education is the foundation of everything that happens at IDEA World—here you’ll find more than 350 sessions led by 225 of the top experts in the industry.

This year, the program covers the gamut, from personal training (both science and technique), group fitness, indoor cycling, Pilates and yoga to health coaching, nutrition, behavior change and everything related to the business of fitness.

“I love attending IDEA World Convention,” says Erik James, owner of Active Bodies in Mesa, Arizona. “The presenters have always done a remarkable job of sharing their incredible knowledge as well as their success stories. I leave for home with so much valuable information and a renewed sense of vigor. Typically, I can’t wait to apply what I’ve learned to my own coaching and training methods. I will continue to attend every year as long as I am able.”

Preconference and postconference topics at IDEA World Convention

Beyond stellar education, though, IDEA World offers a full menu of experiences that are fun and fulfilling: networking events and parties, outdoor Southern California adventures, fitness challenges, and the IDEA World Fitness & Nutrition Expo.

According to IDEA World attendee Jill Rooks, owner of The Energy Lab in Redlands, California, one of the most valuable benefits is the opportunity to spend 4 days with likeminded individuals who share her goal of helping others to lead healthier, happier lives.

“To be surrounded by so many other passionate fitness professionals feeds the soul and stays with you for a long time,” she says. “The face-to-face time and connections are invaluable, and the leadership of IDEA, the format and options are beyond compare.”

Enjoy Events Within the Event

IDEA World Convention Events

The IDEA World Club & Studio Summit

Heading into its fourth year, this Summit—on how to succeed in the business of fitness—has become its own conference thriving inside IDEA World. There seem to be events popping up all over the country for people who run clubs and studios. What renders the IDEA World Club & Studio Summit unique? The curriculum and the faculty. The education is exclusive to this event, meaning you won’t find this programming anywhere else in the industry. And the presenters are all studio and club owners themselves. They worked together to design a program that would deliver best practices, lessons learned and hard-earned wisdom on how to succeed in the business of fitness. The faculty will participate in the full event and work directly with attendees to provide one-on-one guidance on how to solve the problems you face.

Preconference and postconference topics at IDEA World Convention“Rather than walking away with a head full of ideas and theory, but no clue about where to start on Monday, attendees receive a clear plan of action that will immediately improve their businesses,” says Selman, a Summit presenter.

During her sessions, Selman will introduce her “Time and Freedom Grid,” designed to help attendees better prioritize their efforts and secure more profits in less time. She says, “Most studio owners I talk to struggle with finding enough time to get everything done, making enough money to cover all of their costs while still paying themselves, or both! But it doesn’t have to be this way.”

A major challenge business owners face is standing out in a busy marketplace. Billy Polson, co-owner of DIAKADI in San Francisco, offers a system to boost your visibility.

“In 2018, our team at The Business Movement in San Francisco (a fitness business coaching company) built an incredibly useful tool to assist both new and veteran facility owners with researching their competitive market, defining their differentiators, and building a successful marketing plan for reaching and acquiring their ideal clients,” he says. “I am psyched to share this new exercise at the 2019 Club & Studio Summit.”

Emma Barry, international fitness business consultant, plans to bring a world of knowledge to her session, “Embrace the Future of the Fitness Industry.” She says, “I spend my life traveling the world, observing the best and worst of fitness, and am packaging these insights into a mini-accelerator for you to take home and apply to your business tomorrow.”

Barry wants to help attendees gain a clear picture of which trends to follow and which to ignore. “Along with budget clubs, boutique fitness is the fastest-growing segment and affects us all, regardless of our role,” she says. “This session unpacks what we can all learn about what the boutiques are doing really well and what we all need to do to survive and thrive in the new world.”

Money is always a hot topic—and it’s one that Frank Pucher, CEO of Fitness 121 Personal Training in Roseland, New Jersey, and author of Smart Money Moves: A Practical Approach for Earning, Growing and Protecting Your Money (CreateSpace 2018), has spent a significant amount of time studying. His workshop—“PROFIT: Get Savvy. Get Lean.”—is all about becoming better acquainted with where your money is going.

“Most sessions focus on growth (get more clients, make more money, add more programs), and while building your business is certainly a good thing, building a more profitable business is a great thing,” says Pucher. “Attendees will learn practical ways to reduce costs, pay down debt, eliminate unnecessary expenditures and minimize the greatest cost of all: client loss.”

Other Summit topics include leadership skills, new revenue streams, program design ideas, strategic partnerships and more.


This popular event is back and stronger than ever. Join hundreds of fellow behavior-change agents to get the goods on what it really takes to help clients eat well and adopt a healthy lifestyle.

Emcee John Berardi, PhD, founder of Precision Nutrition, will kick off the event with his session, “Sculpting the Ultimate Coach Within: How to Deliver Remarkable Client Results While Blazing an Epic Career Path.” He’ll arm attendees with his proven roadmap for achieving professional fulfillment.


Les Mills Live

Be sure to make time for the biggest group fitness party of the year! Featuring your favorite presenters and workouts, thousands of fellow LES MILLS fans and a concert-quality sound system, LES MILLS LIVE promises an unforgettable—and sweaty—experience.


ACE Mover at IDEA World Convention

Each time block will feature a session led by a top ACE expert who will offer tried-and-true insights on how to inspire others to move more. You’ll also learn about new research, behavior change strategies and how to become a fitness leader in your community.

“We’re incredibly excited to bring ACE Mover Academy back in 2019!” says Carolann Dekker, chief marketing officer at ACE. “Our new lineup of sessions will provide attendees with takeaways they can immediately implement, as well as hands-on experience and advanced knowledge on a variety of topics, including client-centric programming, behavior change coaching, lifestyle medicine, corrective exercise, functional anatomy, exercise programming for cancer survivors, cognitive fitness and more.”


TRX Educational Session

For 2019 World, IDEA and TRX will team up to bring you a series of educational sessions featuring the latest research, workouts, programming and techniques—a trove of knowledge you’ll be able to use with clients right away.

This is a chance for pros of all experience levels to learn from the brains behind the brawn of the fitness industry: world-renowned coaches and instructors, social media influencers, thought leaders, and successful business owners.

2019 IDEA World Convention Information

Ryan Halvorson

Ryan Halvorson is an award-winning writer and editor, and IDEA's director of event programming.

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November-December 2020 IDEA Fitness Journal

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