Fee-for-service models are preferred by 57% of IDEA members who responded to the 2003 IDEA Fitness Programs & Equipment Survey. Even those who use a membership dues model are charging for some programs.

These were the options offered on the questionnaire:

  • annual membership dues access all programs offered
  • annual membership dues plus separate fee for some classes or programs
  • pay for individual session/class or “package” of sessions or classes

There was a good showing of the total respondents in the “other” category, and they most often reported monthly dues. Multiple choices were accepted, and some respondents reported a variety of options.

Who Is Likely to Charge Extra?

A few years ago, businesses with a dues model began charging for branded
programs (for example, group strength choreographed to music); equipment-based (for example, indoor cycles);
or specialty formats (yoga or Pilates). However, this year these are not the
formats appearing on the list. It appears many businesses simply include several group programs as part of dues or

More Survey Information

IDEA Fitness Industry Compensation Survey. Provides compensation data, plus comparisons for 1998, 2000 and 2002.

“2002 IDEA Fitness Industry Compensation Survey,” IDEA Health & Fitness Source, January 2003.

“2002 IDEA Fitness Programs & Equipment Survey,” IDEA Fitness Manager, October 2002.

“2003 IDEA Fitness Programs & Equipment Survey,” IDEA Fitness Manager, October 2003.

Visit www.ideafit.com, or call IDEA member services at (800) 999-4332, ext. 7, or (858) 535-8979, ext. 7.

Patricia Ryan, MS

Patricia Ryan, MS, develops educational content for leaders and professionals in the wellness, fitness and older-adult marketplaces. Ryan has conducted market research and authored numerous white papers, survey reports, industry analyses and research reviews along with producing educational webinars. She holds a master’s of science degree in instructional technology aimed at designing professional education. She was IDEA’s first editor in chief and developed the Gold Standard of content for which IDEA is still known.

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