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IDEA Member Spotlight: January 2020

Meet three IDEA members who truly shine.

Member spotlight

Michael Taylor

Member Since 2010  ::  Los Angeles

Michael Taylor

“I am a Jedi,” says Michael Taylor, with a smile. And once you know him, the idea isn’t at all far-fetched. Taylor harnesses the power of a positive attitude to help his clients succeed. Through his personal training business, he has “the opportunity to help people get stronger, be happier and live life the way they want to.” Taylor’s approach to functional training comes with a big emphasis on the “fun” part. “I am very creative in my methods to help clients achieve their goals and have a great time doing it. There has not been a single session where I haven’t made them smile.” If it sounds like a Jedi mind trick, don’t worry. Taylor is a multicertified professional who includes paddleboarding and hiking in his programming. “I give my all to everything I do,” he says. Now that’s a force to be reckoned with.


Greg Johnson, MS

Member Since 2012  ::  Sacramento, California

Greg Johnson

Greg Johnson, personal trainer and owner of Varimax Fitness, truly understands the power of knowledge. Even with more than 18 years of experience and a master’s degree in kinesiology, he advocates a “never stop learning” philosophy. “I was blown away,” he says, of his first IDEA event. “I left feeling like I was on fire and ready to change the world!” Now he shares that energy with others as a local, national and international presenter. “I always get the most out of live events,” he says. “The face-to-face connection and hands-on learning are second to none.”

Editor’s note: Greg Johnson is presenting at the IDEA® Personal Training Institute, March 5–8 in Alexandria, Virginia. To learn how to transform your career, see pages 36–40 or visit ideafit.com/ptrainer.


Carlene Hetland

Member Since 2019  ::  Clinton Township, Michigan

Carlene Hetland

Many clients have ridden the “weight loss roller coaster.” Carlene Hetland knows how scary that ride can be. Think of “looking through pictures, and you see someone you don’t recognize and learn that the person is you,” she explains. A trip to her doctor revealed an autoimmune condition. “I had to change my entire life in order to heal. These experiences help me be an empathetic healthcare professional.” Today, in addition to working as a personal trainer and hybrid cycling instructor, she leads a book club/workout experience group focused on personal development. “Helping others achieve things they didn’t believe they could do brings me so much joy,” she says. “When I learn that I have made someone’s life easier, it inspires me to continue giving of my own energy and creativity to keep those changes going. I’m blessed to be able to do what I love.”


We’d Like to Put the Spotlight on You!

If you would like to be featured in this section or know an IDEA member who stands out in the fitness crowd, email a brief description of your (or your colleague’s) fitness activities and achievements and a high-resolution digital photograph (at least 300 dpi, in focus, well-lit and at least 3″ × 3″ in its original digital format) to Sandy Todd Webster, [email protected] Please include your IDEA member number, if possible. You (or the colleague) must be an IDEA member to be considered for this section.


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