IDEA Member Spotlight
Each month this section briefly focuses on a few idea members who stand out in the crowd.
Tasha Edwards • Member Since 2013 • Madison, Alabama
“As an African-American woman in my 40s and not a size two,” says Tasha Edwards, “I put myself in positions where there has been a stereotype and . . . I work really hard to create a new narrative.” She strives to understand her clients’ habits, stressors, jobs and personal situations to determine how those factors contribute to their overall health. She recently threw a free, 2-day Zumba® party at her gym that attracted close to 200 attendees—an experience she will never forget. As the industry grows, she wants to see more representation of different races, ages and body types. She’d also like to see a shift toward holistic health, rather than just a focus on extreme fitness. “I would love for the industry to speak up more about eating disorders, mental health and body shaming,” Tasha says, adding, “especially among those of us who work in the industry.”
Josh Hockett • Member Since 2012 • St. Louis
Josh Hockett’s favorite quote comes from Mark Twain: “Courage is resistance to fear, mastery of fear—not absence of fear.” He has approached his own career courageously, building on a diverse background of skills and experience, from military training to corporate wellness. He (remotely) coaches tactical military operators on the West Coast and (locally) works with USA powerlifters. For his “day job,” Josh teaches fitness professionals and enthusiasts how modern agriculture and food production methods allow for healthier lifestyles through better nutrition. He also spent 5 years as a civilian fitness professional aboard a U.S. Navy aircraft carrier, deployed for 7–9 months at a time. He wants to see more consistent evidence-based messaging in the fitness industry.
Amanda Tchir • Member Since 2017 • Tampa, Florida
Amanda Tchir believes it’s important for fitness professionals to be “more real.” “Don’t get wrapped up with being ‘Instafamous,’” she says. “There’s way more to life.” In addition to focusing on her clients and their needs, she educates herself by going to fitness conventions like IDEA® World, getting new certifications, listening to podcasts and connecting with other fitness specialists. One of her favorite fitness memories is when she competed in—and won!—season two of NBC’s Spartan: Ultimate Team Challenge. “I motivate my clients and followers through weekly posts and leading by example,” she says. “If you don’t practice what you preach, no one will take you seriously.”