San Diego–based equipment manufacturer efi Sports Medicine has crowned its first-ever “GRAVITY Star.” The 2-week competition was launched at the 2010 IDEA World Fitness Convention™. Convention attendees were asked to film a favorite 3- to 5-minute GRAVITY workout on the company’s Total Gym®. The videos were then posted on the GRAVITY Clubhouse blog, and viewers were encouraged to vote for their favorite video. IDEA member Peg Hamlett took top honors, and she will be given a trip to San Diego to participate in the taping of the next GRAVITY workout DVD. “I am so honored and excited to have won,” enthused Hamlett. “It was a tough competition, and my competitors are all wonderful and deserving.”