Facility owners and managers recognize that many individuals let gym membership cards collect dust. Many managers offer promotions or incentives to increase membership use. One organization uses a sort of reverse incentive to help motivate the unmotivated. Developed by Harvard students struggling to meet weekly fitness goals, the Internet-based organization Gym-Pact charges users for missed workouts. Participants set up a schedule, and they must check into a partnered gym via text message to avoid a $10 fee. Those who are charged may redeem the “motivational fee” in 10% increments if they meet attendance goals over subsequent weeks. Successful participants with stellar attendance become eligible for reward goodies such as gym swag and gift certificates. For more information, visit www.gym-pact.com.