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Fitness and Health Motivation on the Rise

Americans are looking for ways to train outside of their homes.

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Fitness and health motivation shown with women running together on a street

Fitness professionals can take advantage of a newly discovered fitness and health motivation as fitness facilities begin reopening after the pandemic. An online national survey sponsored by Orangetheory® Fitness and conducted in May 2021 found that a majority of Americans are motivated to make positive changes to their physical activity levels. The survey reports that 43% of respondents are planning to set and achieve new fitness goals. Almost one-third of Americans intend to exercise outside of the home more often, with some planning to return to a fitness studio or gym and others ready to join one for the first time.

These fitness and health motivation findings are based on a nationally representative sample of 1,005 Americans ages 18 or older and are available online at prn.to/3ibErwe.

See also: Post Pandemic Rush to Work Out?


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Shirley Archer-Eichenberger, JD, MA

Shirley Archer, JD, MA, is an internationally acknowledged integrative health and mindfulness specialist, best-selling author of 16 fitness and wellness books translated into multiple languages and sold worldwide, award-winning health journalist, contributing editor to Fitness Journal, media spokesperson, and IDEA's 2008 Fitness Instructor of the Year. She's a 25-year industry veteran and former health and fitness educator at the Stanford Prevention Research Center, who has served on multiple industry committees and co-authored trade books and manuals for ACE, ACSM and YMCA of the USA. She has appeared on TV worldwide and was a featured trainer on America's Next Top Model.

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