Running a successful business is much like being an athlete. You’ve got to attack the task with dedication, commitment, passion, integrity and respect for the road ahead and the people who are part of it. Just as you keep clients by training them to run faster and jump higher, you’ll build a long-lasting boot camp by starting out great and just getting better.
How good does it feel when your clients start seeing results? An educated personal trainer who knows how to put together the perfect program is a metabolic magician. When clients see and feel they are manifesting their goals, the impact of your program design is apparent. The best personal trainers work at their craft, constantly learn new concepts and upgrade their expertise. This pays off with powerful, purposeful, client-focused sessions that make a lasting impression.
Before creating The Original Boot Camp, I spent many sleepless nights trying to figure out how to launch what would become Canada’s first fitness boot camp. Since I had no other business models to learn from, our operations procedure was based on trial, error and many sleepless, stressful nights of research. I’m happy to say my company has turned six-figure annual sales and found hundreds of contented customers since its 2001 debut, in addition to creating an incredibly rewarding career for yours truly. But man, I wished someone had told me back then what I’m about to tell you now.
Boot camps offer an amazing opportunity to clients and trainers.
For clients, boot camps provide a playground of back-to-basics exercises, team spirit and camaraderie as they tap into their inner soldier and push their limits, both physically and mentally.
On any given day, you can find an outdoor fitness class operating at your local park. But it wasn’t always this way.
It’s 8:00 o’clock Saturday morning at San Diego’s Mission Bay Park. You might expect a quiet morning with a few “early-bird” families strolling along the park’s winding paths. However, the park is far from quiet. Cast your eye around and you will likely see a group of sweaty individuals working for the weekend. Some groups stay put, while others travel along the bay’s expanse. The 2005 IDEA Personal Trainer of the Year, Todd Durkin, MA, and his team chant loudly as they sprint by a group of women performing squats with strollers nearby.
Active Baby Boomers, or “Zoomers,” are a largely untapped market for boot camp–
style classes. Zoomers were at the heart of the running and aerobics crazes of the 1980s and still want to maintain a high level of fitness. At the same time they may be cognizant of previous injuries and current limitations.
Boot camp classes are a great way to add variety, style and intensity to your schedule. Members love this format; they can work at their own pace without feeling that they are out of step with the music or other participants. Classes are easy and fun to teach, and you don’t need a lot of equipment. And almost all the exercises are modifiable, so you can increase or decrease the challenge …
Subject: Lori PattersonCompany: Boot Camp ChallengeTaking the Plunge. Lori Patterson, creator of Boot Camp Challenge™ (BCC) based in St. Peters, Missouri, has been involved in fitness for many years. “I entered the fitness industry 23 years ago, before it was tech…
SAN DIEGO – Personal training, mind-body fusion and outdoor activities continue to be popular offerings at health clubs while stability balls, resistance bands and balance boards are the most frequently offered equipment, according to the 12th annual IDEA Fitness Programs and Equipment Survey.
The survey of 225 IDEA members, who consist of health club owners, fitness center managers and…
IDEA Fitness Journal