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Building a Successful and Sustainable Boot Camp Business

By Cat Smiley | May 1, 2012 |

Running a successful business is much like being an athlete. You’ve got to attack the task with dedication, commitment, passion, integrity and respect for the road ahead and the people who are part of it. Just as you keep clients by training them to run faster and jump higher, you’ll build a long-lasting boot camp by starting out great and just getting better.

Organizing Your Boot Camp Business Launch

By Cat Smiley | March 6, 2012 |

Before creating The Original Boot Camp, I spent many sleepless nights trying to figure out how to launch what would become Canada’s first fitness boot camp. Since I had no other business models to learn from, our operations procedure was based on trial, error and many sleepless, stressful nights of research. I’m happy to say my company has turned six-figure annual sales and found hundreds of contented customers since its 2001 debut, in addition to creating an incredibly rewarding career for yours truly. But man, I wished someone had told me back then what I’m about to tell you now.

The Best Boot Camp Moves You’re Not Using

By Ryan Halvorson | January 18, 2011 |

It’s 8:00 o’clock Saturday morning at San Diego’s Mission Bay Park. You might expect a quiet morning with a few “early-bird” families strolling along the park’s winding paths. However, the park is far from quiet. Cast your eye around and you will likely see a group of sweaty individuals working for the weekend. Some groups stay put, while others travel along the bay’s expanse. The 2005 IDEA Personal Trainer of the Year, Todd Durkin, MA, and his team chant loudly as they sprint by a group of women performing squats with strollers nearby.

Sample Class: Zoomer Boot Camp

By Leigh Crews | October 26, 2009 |

Active Baby Boomers, or “Zoomers,” are a largely untapped market for boot camp–
style classes. Zoomers were at the heart of the running and aerobics crazes of the 1980s and still want to maintain a high level of fitness. At the same time they may be cognizant of previous injuries and current limitations.

Sample Class: Athletic Boot Camp

By Leigh Crews | January 31, 2008 |

Boot camp classes are a great way to add variety, style and intensity to your schedule. Members love this format; they can work at their own pace without feeling that they are out of step with the music or other participants. Classes are easy and fun to teach, and you don’t need a lot of equipment. And almost all the exercises are modifiable, so you can increase or decrease the challenge …

6-Week Success Story

By Ryan Halvorson | October 31, 2007 |

Subject: Lori PattersonCompany: Boot Camp ChallengeTaking the Plunge. Lori Patterson, creator of Boot Camp Challenge™ (BCC) based in St. Peters, Missouri, has been involved in fitness for many years. “I entered the fitness industry 23 years ago, before it was tech…

Personal Training Stays on Top, Study Shows

By Kelsey Garrison | October 17, 2007 |

SAN DIEGO – Personal training, mind-body fusion and outdoor activities continue to be popular offerings at health clubs while stability balls, resistance bands and balance boards are the most frequently offered equipment, according to the 12th annual IDEA Fitness Programs and Equipment Survey.
The survey of 225 IDEA members, who consist of health club owners, fitness center managers and…

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IDEA Fitness Journal

IDEA Fitness Journal

Current Issue:
December 2019

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