Fitness pros have called the IDEA World Fitness Convention™ the most valuable investment of their careers because of the sheer volume and variety of learning opportunities packed into one weekend. All are specifically designed to help transform your future and to raise your earning potential.

Build a Better Business

Where do you want to take your career or business in the next 12 months? Get the skills and knowledge you’ll need to get there from the industry’s biggest and most diverse education program, which includes more than 175 sessions geared to personal trainers and personal training business owners. Here are some of the topics and sessions on this year’s program (for many more sessions, see

Marketing and Business for Fitness Professional Entrepreneurs

  • Million-Dollar Personal Training Business
  • Think Inside the Box
  • 17 Social Media Tips for Your Fitness Career
  • Perform Better®: Explode Your Sales to Record Levels!

Strategies for Business Owners, Fitness Managers and Program Directors

  • Top 5 Strategies for Group Exercise Program Success
  • Creating a High-Performance Culture in Your Club
  • Tackle the Top 5 Challenges Facing Managers Today

Personal and Professional Growth

  • Tame Business Burnout for Good!
  • Living Your Vision, Passion and Business
  • Resilience Training for Fitness Professionals
  • The Credibility Factor for Women in Fitness

Get the Goods at the IDEA World Fitness & Nutrition Expo

At the event, you can sharpen your skills and expand your market reach with specialized training; network with leaders at the forefront of the industry; and be the first to preview more than 300 top brands at the IDEA World Fitness & Nutrition Expo. The Expo hall is the hub for fitness innovation, offering the latest in new equipment, technology, food and apparel. Attendees will see dozens of new-product launches and get the best deals for bringing product home—along with news, research and new programs and ideas to share with clients and members.

In the Expo hall, you’ll also find out what’s on the horizon in fitness technology, including activity and nutrition trackers and wearables; apps for managing music, client programs and social media; and new features for exercise equipment. You’ll get the latest info on tech tools to give you a competitive edge, expand your fitness services and simplify your life.

Achieve the Success You Deserve

You have a message to share, but how do you get noticed and turn your passion into healthy income? The brand-new IDEA Success Academy, “Make It Big and Make It Matter,” a 1-day special event on Friday, July 17, will feature top industry entrepreneurs with insider tips on how to turn your love of fitness into the life of your dreams.
Sessions will share how you can double or triple your income, automate marketing, create new income streams, get published, build social media followings, become a paid speaker or spokesperson, and much more.

Presenter J.J. Virgin will share 10 lessons she learned while building two seven-figure brands. “The idea that there has to be competition among other professionals in your field is a myth,” she says. “In reality, people don’t buy one diet book or follow one fitness program. They collect. Your best referral sources are the experts who are most like you.” She adds that clients are another great resource. “Your unique brand is often right under your nose. It’s so close you can’t see it, but your clients can! Ask them why they sought you out and what they have heard about you.”

In the session “From the Ground Up,” six experts will talk about how to move beyond just selling your time to owning your time, so you can inspire not just hundreds but thousands or millions of people. “Imagine your potential if time wasn’t a factor,” says presenter Mark Macdonald. “I hear fitness pros say it takes too much time and money to create an online presence, write a book, do videos, be featured on local and national media or become a keynote speaker.”

There might have been some truth to that 10 years ago, but not now, says Macdonald. “Today, quality content is the king on all platforms: online, books, video, media and speaking. If you possess powerful content that people want and need, you’ll exponentially build your business and achieve all of your goals. Time and money are no longer the roadblocks that derail you.”

Presenter Sue Hitzmann will discuss myths about branding, to clarify how the term differs from advertising or marketing. “There is a myth that you need a lot of money or an investor to build a brand. That isn’t necessarily the case. One thing I know about fitness pros is that they love to help people, and they work hard, but they don’t always make the income they should. I’m going to share how I started as a group exercise instructor and built a multimillion-dollar business, and how other fitness pros can, too.”

Presenter Sara Gottfried says she’ll teach fitness pros how to market with integrity, which has helped her achieve a #1 ranked podcast on iTunes, a #5 New York Times bestseller, and a seven-figure book advance. “It’s all about the baby steps that add up to major transformation, and I’ll share with you the top three baby steps that created the greatest return on investment.”

IDEA Success Academy sessions are included with IDEA World registration, or available with a 1-day ticket, but seating is limited (so register early).

For more information visit

Mary Monroe

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