What started as a desire to find a physically and spiritually fulfilling workout has turned into a successful business.
SoulCycle®, a full-body workout that combines “inspirational coaching and high energy music” in a dark, candlelit setting has experienced healthy growth since its first studio opened in 2006.
As of February 2013 there were 14 locations in New York
and California, with five more on the “coming soon” list. A strategic partnership with Equinox® is helping pave the way
for significant expansion—to the tune of 60 new studios expected by 2015.