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Podcasting: The New Stealth Marketing Tool

If you have been thinking of adding a podcast to your website for promotional purposes but have been put off by the learning curve involved, fear not. These days, posting Web audio in the form of an easily downloadable podcast is as effortless as making a phone call.
A comp…

Let’s Get Virtual

&The Press-Enterprise Brenda Maston knocked herself out sculpting her butt, abs and thighs after she signed on several months ago with a personal trainer. "She put me on a diet and targeted trouble spots between my waist and knees," says Maston. "The results were absolutely amazing." Just one thing was missing: her instructor, Angie Lustrick. …

Economist Supports End to Music Piracy Protection

The way in which group fitness instructors obtain music for classes has changed immensely over the past 5–10 years. The online music marketplace offers diversity and ease of use, but digital-rights management (DRM) software prevents copying of music sold online. If Steve Jobs, chief executive of Apple Computers, has any say in it, the era of such restrictions could soon be over. In Februa…

Podcasting

Have you ever had the feeling that your clients need more than an hour or two a week with you to gain all the benefits from your fitness expertise? Maybe you have seen new club members wandering around the facility with their exercise guidelines in hand, unable to locate the right machines or remember the movements they are supposed to perform. Perhaps you are interested in maintaining or…

Computerized Weight Loss

Several studies have shown that e-mail counseling can improve weight loss attempts among users of self-directed Internet diet programs. Some people think that computer-tailored feedback might even replace one-on-one human counseling in the future.
To test this theory, researchers divided 192 adults with a body mass index (BMI) of 32.7 (plus or minus 3.5) into three study groups. O…

Rhapsody in Bluetooth

Technology
By Joe Dysart

Rhapsody in Bluetooth
For wireless fans, devices that take the technology to the next level. If you’ve ever seen an otherwise normallooking person wandering through an airport seemingly talking to himself– and he has a funny piece of plastic hanging off his ear–you have already been exposed to Bluetooth…

Resource to Make Kids Media Savvy

We all bemoan the effect the media have had on the health of our nation’s children. For reasons ranging from unrealistic beauty images on magazine covers to the countless hours kids spend playing video games instead of team sports, the media have been blamed for the rising obesity epidemic and the increase in eating disorders.
Now parents and educators have a new t…

Choosing a GPS

If you have better things to do with your time than play Marco Polo in your business jaunts around town or across the country, a Global Positioning System (GPS) may be the ticket. These systems—which, for consumers, start at about $100 and top out at just over $1,000—enable you to pinpoint your location on a computerized map anywhere on earth. In addition, most GPS units can plot…

“Edutaining” in Cyberspace

Wanting to teach your own kids about healthy food choices, but still perplexed by the government’s revised MyPyramid on the Internet? Check out a new website called Groovy Pyramid at www.groovypyramid.com. Sponsored by Positive Records and offering kid-friendly “educational entertainment for urban children,” the site “edutains&rdqu…

Speed Demons

Technology
By Joe Dysart

Speed Demons
Get back in the Web’s fast lane with the latest utilities.

QuickCleanTM, by McAfee (www.mcafee.com/us/) ($24.95)
One of the most prominent PC software makers, McAfee has been making products like QuickClean for years, with outstanding results. This little gem essentially goes on “space patrol” inside your PC, eliminating every performance-slowing file it can…

Get Centralized and Automated

Training for Growth
By Sherri McMillan, MSc, and Alex McMillan

Get Centralized and Automated
Streamline your operations and hit revenue goals. As consultants who travel around the world, we see many personal training businesses or departments that struggle with the same issues: I no personal training director or a director who trains 30…

You Don’t Say . . .

Technology
By Joe Dysart

You Don’t Say . . .
With today’s voice recognition software, you can stick the keyboard where it belongs. Are your hands more comfortable pumping iron than fiddling with a computer keyboard? If so, you may want to consider using your voice as the primary way to navigate on your personal computer. For about $200, you can upgrade your PC and other devices with cutting-edge …

Notebook Computer Buying Guide

Technology
By Joe Dysart

Notebook Computer Buying Guide
Learn the ABCs of these PCs to find a costeffective computer that meets your needs. Thanks to the “faster, cheaper” mantra that has driven computer sales ever since the products first appeared on store shelves, a perfectly acceptable, light-duty notebook PC can be had these days for as little as $400. Granted, you won’t be able to launch the…

Kid-Friendly Website

Looking for a fun-packed cyber source to encourage healthy habits in your children? Check out KidsHealth for Kids (www.kidshealth.org/kid/index.jsp). This health- oriented site contains sections on staying healthy and cooking…

How to Hire a Website Wizard

Technology
By Joe Dysart

How to Hire a Website Wizard
Not all Web designers are created equally. Do your homework before hiring. Is your website looking a little dog-eared these days? Or are you embarking on your first foray into cyberspace? Choosing the right website designer can be the most important decision you will ever make when it comes to building or improving your marketing presence on t…

How to Beat Spam

Technology
By Joe Dysart

How to Beat Spam
It is possible to take back control of your e-mail inbox. If you’ve been on the Web for more than 24 hours, chances are you’re already familiar with one of its greatest scourges: spam. Offering everything from an inside track on Nigerian fortunes to instant solutions for various and sordid sexual dysfunctions, spammers sometimes make reading e-mail less f…

Marketing Your Start-Up

The Start-Up
By Justin Price, MA

Marketing Your Start-Up
Use these proven strategies to attract clients from the first day you open for business. This article, the fourth in a five-part series on starting your own personal training business, will discuss the different methods of marketing your services. Word-of-mouth marketing is the most effective way of getting and keeping clients. Just as impo…

What’s on the Web?

As a way to provide IDEA members with a more up-to-date listing of classified ads and events,
we have moved these sections to the IDEA website.

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