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Bending American Food Culture Feature Resonates

Editor in chief Sandy Todd Webster’s article “Bending American Food Culture” in the September issue was so on point. As a dietitian, I’m constantly cognizant about who exactly is my target audience—and that “target” keeps moving. It’s clear that traditional registered dietitian services of the past—such as meal planning, cooking demos, and so on, will always need tweaking to remain relevant to current culture. Those [who are] successful in the industry are the ones who [are] able to adapt and morph their offerings for future generations.

Gina M. Crome, MS, MPH, RD
Lifestyle Management Solutions
Glendora, California

2013 IDEA World Fitness Convention® Inspires, Educates

Thank you for an incredible convention. Every presenter was excellent and had new information, new choreography, new music and something fantastic to share. I applaud all of the presenters and the attendees who were especially friendly and so open to learning new information. As a participant at the very first IDEA conference, I have seen the growth and popularity of this convention just explode! Can’t wait for 2014!

Norma Shechtman, MEd, MA
Finalist for 2013 IDEA Group Fitness Instructor of the Year
Irvine, California

Thank you so much for including Equinox® in the Club Spotlight at the IDEA World Fitness Convention—we loved it! It was an incredible experience, and all of us are raving about the entire convention and how motivated we are to program, instruct and inspire even more.

We are constantly so impressed with the integrity and impeccability of IDEA staff and the complete and well-thought-out experience at every touch point of the convention. [This year] we felt a new energy from World attendees—really high caliber. They seemed very eager to learn. We are truly looking forward to 2014!

Lashaun Dale
Senior National Group Fitness Creative Manager, Equinox
New York City

I wanted to let you know how much I loved the IDEA World Fitness Convention in Los Angeles. Every day I was able to attend presentations of quality. Not only did presenters give the best information, but they were personable and professional. I have brought back what I learned to our club, and the members are loving it.

Mary Ann Smith
Wellness Director
Almaden Valley Athletic Club
San Jose, California

Thank you for including the “Trends in Food and Nutrition” session on this year’s IDEA World Fitness Convention program. It was such an important discussion, and IDEA brought together a very insightful and knowledgeable panel. I was truly on the edge of my seat. All we needed was 1 more hour! I was very inspired, and I am still on my IDEA “cloud nine” a week postconvention!

Miya Simpson
Certified Personal Trainer & Group Fitness Instructor
Sacramento, California

Thank you for including me in this great event! I came away once again on a mental high, with a renewed sense of worth and a reaffirmation of why I have been in this industry for so many years! This year’s theme, “Be: The Inspiration,” resonated throughout the event. I was inspired by

  • the enthusiastic participants in my sessions;
  • a diverse educational program delivered by top-notch presenters;
  • a vibrant trade show full of innovation and creativity (and lots of free snacks!);
  • a moving and poignant acceptance speech by Peter Twist, MSc; and
  • a humorous and valuable keynote address by Bo Eason

IDEA, thank you for a truly remarkable convention. Congrats to everyone involved in making this happen. Kudos to you all!

Fred Hoffman, MEd
Owner, Fitness Resources Consulting Services
Speaker and International Fitness Consultant
Recipient of the 2007 IDEA Fitness Instructor of the Year Award
Paris, France


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