To attract new customers over the age of 70, you’ve got to go where seniors are, says Dan Ritchie, president of the Functional Aging Institute. “Offer to speak at Lions Clubs, Rotary, Kiwanis and other clubs where they belong.” Author and healthy-aging expert Joan Pagano also recommends volunteering at senior centers to get to know seniors in your area.
Next, focus your marketing messages on what your services will do for seniors now, not 10 years from now, says Colin Milner, founder and CEO of the International Council on Active Aging. Talk about how “you will help them to be able to take the trip they desire, play with their grandchildren, walk up stairs with few to no issues, have more energy and so on.”
Finally, network with physicians who can refer elderly patients in need of ongoing support, says exercise physiologist Irv Rubenstein, PhD. Letting your current clients’ doctors know you are interested in their ongoing input can also lead to physician referrals, he adds.
For more information about training older adults, plus a much wider discussion of the topic, please see “Beyond Boomers: Training 70-and-Over Seniors” in the online IDEA Library or in the February 2015 print issue of IDEA Fitness Journal. If you cannot access the full article and would like to, please contact the IDEA Inspired Service Team at (800) 999-4332, ext. 7.