Getting motivated to reframe or reboot a running program? The good news: Any amount of running is associated with a 27% lower risk of death from any cause, a 30% lower risk of death from heart disease and a 23% lower risk of death from cancer, according to a study reported in the British Journal of Sports Medicine (2019; doi:10.1136/bjsports-2018-100493). An international team of researchers came to this conclusion after reviewing 14 studies that included more than 232,000 participants.
The investigators found that runners received benefits even if they did not meet the guideline of 150 minutes per week of moderate-intensity aerobic exercise. For example, individuals who ran once per week or less, at speeds below 6 miles (9.7 kilometers) per hour and for less than 50 minutes at a time all showed reduced risks. Study authors concluded, “Increased rates of participation in running, regardless of its dose, would probably lead to substantial improvements in population health and longevity.”
Question of the Month
Are you offering any workshops or training programs for runners? If so, are you reaching out to a specific demographic, or are you serving any curious participants (young and old alike)? What marketing strategies are you using to find interested participants? Please share your success stories.
We want to hear from you! Email executive editor Joy Keller, [email protected].
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