You don’t need fancy camera equipment to capture quality video, explains Chris Savage, founder and CEO of Wistia, a video hosting tool for marketers. He offers five essentials for shooting professional-grade content using your iPhone:

  1. An app that allows you to lock focus, exposure and white balance is a useful tool. FiLMiC Pro works fine for this.
  2. Studio lighting is key to making you look good on camera. Don’t have studio lighting? Your iPhone’s flash light can help create a similar effect.
  3. Clean, clear audio is important. Your iPhone’s audio capture is a great alternative to expensive audio equipment. Make sure you’ve got a second iPhone to place near you as you speak. You can weave the video and audio together later.
  4. A secure surface or adaptable tripod will keep your iPhone steady. Handheld shooting can produce shaky video, distracting viewers from your message.
  5. Putting your phone on a slider or using a tilt-shift effect are creative options.

For a more in-depth look at how to shoot great video with your iPhone, check out this video from Wistia’s resident video expert Chris Lavigne at http://www.ideafit.com/iphone-video-essentials.

To read the full article published in the July-August 2013 issue of the IDEA Fitness Journal click here.