4 Brand-Building Tips for Personal Trainers
For personal trainers, distinctive branding is essential. Build a brand that sells with these tips!
Distinctive and effective branding is imperative to the success of any business. Your brand is the identity you’re presenting to your clients and, ultimately, what will define you in their eyes and set you apart from the competition.
For personal trainers, whose growth and prosperity are largely dependent upon their relationships with clients, your brand is your key to client acquisition and retention. But in an industry so saturated with competition, how can you create and market a brand that stands out?
You can start by following these expert tips for building your personal training brand!
1.) Zone In On a Specialty
The U.S. Bureau of Labor Statistics has projected a 39% growth of employment for fitness trainers and instructors from 2020-2030. What does that mean for your personal training business? An abundance of competition.
Trying to build a sustainable clientele in a market that vast is a waste of time and effort. Instead, you need to narrow your approach by choosing a specialty. Identifying your niche — whether it be weight loss, bodybuilding, holistic fitness, CrossFit, or something else — will allow you to refine your branding to a specific target audience, translating to a bigger presence in a smaller market.
2.) Establish Brand Values
If all you’re communicating to potential clients is a generic description of your services, they’re not going to remember you over anyone else. It’s your mission that is going to build an emotional connection with your audience.
Why did you get into personal training? Why are you passionate about helping clients reach their goals? What is your approach to fitness and why? Your brand values should be authentic, unique, and consistent. Back them up with your personal trainer story to differentiate yourself further and build trust with your audience.
3.) Perfect Your Website and Mobile App
Having an attractive, interesting, and customized website and branded mobile app is crucial for reaching your client base. Keep in mind as you’re designing that these are the top reasons visitors leave a website:
- Slow loading time
- Lack of responsiveness on multiple devices (especially mobile)
- Bad navigation
- Outdated design
- Poor content structure
Information about who you are, what you offer, and why people should choose you should be clear, concise, and upfront for users. Producing consistent content on your website over time, such as blog posts, e-books, videos, and so on, will also help your audience get to know you, trust you, and view you as an authority in the personal training industry.
4.) Build and Maintain a Consistent Social Media Presence
Your website is where your brand will live online. Social media is where you’ll spread awareness of and messaging about your brand. Being active on social media platforms like Facebook, Instagram, YouTube, and LinkedIn is also one of the best ways to communicate directly with your audience.
Carefully craft content that reflects your brand to engage with followers on social media. Client transformations, workout ideas, healthy recipes, fitness challenges, and other posts along those lines will help you build your voice as a brand, promote your services, and provide value to your audience.
Create, Promote & Take Control of Your Personal Training Brand
Building the perfect personal training brand should be a strategic and thoughtful process—but not a difficult one. My PT Hub, the industry-leading online web and mobile app for personal trainers, has everything you need under one roof to manage your business and connect with and empower your clients.
Start your 30-day free trial to discover for yourself how we can transform your fitness business!
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