Insider Secrets to Building a Brand From the Ground Up

by Sue Hitzmann, MS, Alex Isaly, Mark MacDonald and Fabrizio Mancini, DC

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Did you ever wonder how the most successful leaders in the fitness, health and wellness arena made it big? In this exclusive session, the world's leading experts will candidly reveal how they worked to build their brands from the ground up as they share their secrets, valuable lessons learned and personal experiences. Listen, learn and take the opportunity to ask your questions during this interactive session that is sure to help you break out of the trenches and exponentially build your brand and business.

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About the Presenters

Sue Hitzmann, MS

Sue Hitzmann, MS IDEA Author/Presenter

Sue Hitzmann, MS, CST, NMT, is a nationally recognized somatic-movement educator and manual therapist. Her decades of practice, research, and study of anatomical science and alternative therapies have culminated in the creation of the M.E.L.T. Method® (MELT), a revolutionary approach to pain-free fitness and longevity. Sue got her start in the fitness industry as a group exercise instructor in 1988 before beginning her manual therapy practice in 1996. Over the past two decades, she has taught in some of the top clubs in New York City, including Reebok Sports Club/NY, Equinox, Crunch, and the JCC in Manhattan. Her 1999 video Boot Camp Training has sold more than half a million copies worldwide and remains one of the best-selling fitness videos today. After studying Applied Physiology and Anatomy in a Masters program, Sue designed her own path of study, completing thousands of hours of research, as well as certifications in manual therapies such as neuromuscular, craniosacral, and lymph drainage. In Sue’s private practice, she utilizes her manual therapy skills and extensive education and research background in anatomy and physiology to help determine a path to somatic healing for her clients. She works with dysfunctions such as joint pain, TMJ, organ issues, migraines, incontinence, and other difficult issues that are most often undertreated, overmedicated and infrequently remedied. For over two decades, Sue has been bringing her education, experience, and insight back to the health and fitness arena. She is a leading figure in the fitness industry, serving as a presenter for national organizations such as IDEA, ECA, and PMA, as well as an accredited continuing education provider for ACE, AFAA, and NASM. Drawing on cutting-edge, neurofascial science and proven manual therapy practices, Sue created MELT. This groundbreaking self-treatment program utilizes Hands-off Bodywork™ techniques to support the health, fitness, and quality of life of any person, at any age or activity level. Sue is currently training a wide array of professionals—from movement instructors and personal trainers to physical therapists and others who employ complementary, hands-on approaches—in the M.E.L.T. Method®, so they can teach this self-treatment technique to their clients and integrate this powerful tool into their practice. Sue’s primary goal is to empower people to take charge of their aging process through self-care and healthy living. Unfortunately, our health care system remains narrowly focused on treating symptoms with medication and surgery, which often yield short-term results while creating further imbalance. Sue wants to offer everyone access to powerful self-treatment techniques that treat the cause of pain and dysfunction and limit the negative effects of aging and activity. By maintaining an active lifestyle without perpetuating imbalance, we can all live longer…better.

Alex Isaly

Alex Isaly IDEA Author/Presenter

Alex is a national Signature Brand Ambassador for Life Time Fitness, a member of IDEA’s Health and Fitness Advisory Board, and VIP founding member for Men's Health Fitness Council. With over 20 years of experience in the fitness industry he specializes in program and product development, education and consulting. Alex’s projects include: KettleWorX®, Spartan Strong, WTRX, Kettlebell Kombine, Radius with NBC Sports, and BTFit with BodyTech. He is an international presenter, author, public speaker, innovator of fitness, elite athlete, and fitness enthusiast. Alex is a regular contributor for Men’s Health and has been featured in several national media publications (OXYGEN, SHAPE, Men’s Fitness, Men’s Health UK). His television and media appearances include NBC Sports Network, The TODAY Show, Discovery Channel, Hallmark’s Home & Family, CBS The Talk, Jimmy Kimmel Live, and CNN Headline News.

Mark MacDonald

Mark MacDonald IDEA Author/Presenter

Most important, Husband to an amazing wife, Abbi and father to an incredible 8 year old, Hunter. Professionally....Nutritionist & Kinesiologist for over 20 years. Creator & CEO of Venice Nutrition, Author of NY Times Best selling book, Body Confidence & reoccurring health expert for CNN, HLN, Dr. OZ & many other national media outlets.

Fabrizio Mancini, DC

Fabrizio Mancini, DC IDEA Author/Presenter