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Customer Service

Equipping Older Clients for the Future

Over the past two decades, fitness equipment manufacturers have gone from peddling basic barbells to hawking digital talking machines. During this time, many new products have rocked the way fitness professionals design exercise programs, while other gadgets have fizzled away, never to be seen again. Now, with the first of the Baby Boomers turning 60 this year, a new line of senior-friendly pro…

Get Centralized and Automated

Training for Growth
By Sherri McMillan, MSc, and Alex McMillan

Get Centralized and Automated
Streamline your operations and hit revenue goals. As consultants who travel around the world, we see many personal training businesses or departments that struggle with the same issues: I no personal training director or a director who trains 30…

In Hot Water?

Kathy Conant, MS, an IDEA Elite Personal Fitness Trainer in Brookfield, Connecticut, recalls this story from her first formal job out of graduate school. She was conduct…

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