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Restaurant Critics Are Social

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It turns out there’s a social media spillover effect from those calorie postings popping up on more restaurant menus. A 2017 report in Marketing Science discovered that health mentions about foods at 9,805 eateries in New York—where chain restaurants are now required to post calorie counts on their menus—increased significantly in 761,962 online reviews that followed the implementation of calorie posting.

The upshot is that calorie- posting regulations can not only shift patrons toward healthier options when inside a restaurant, but may also encourage customers reading the reviews to eat at restaurants that do a better job of controlling gluttony.

Matthew Kadey, MS, RD

Matthew Kadey, MS, RD, is a James Beard Award–winning food journalist, dietitian and author of the cookbook Rocket Fuel: Power-Packed Food for Sport + Adventure (VeloPress 2016). He has written for dozens of magazines, including Runner’s World, Men’s Health, Shape, Men’s Fitness and Muscle and Fitness.

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