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IDEA World Virtual Nutrition & Behavior Change Summit: How to Become a Successful Agent of Change

Learn top strategies, tips and action plans at this innovative virtual event, August 21-22.

IDEA Nutrition and Behavior Change Summit 2020

While it’s critical for fitness professionals to grasp the essentials of healthy nutrition, it’s just one part of  the successful coach’s strategy. Knowing how to ignite the adoption of long-term behavior change strategies is the key to client health improvement.

That’s where the IDEA World Virtual Nutrition & Behavior Change Summit comes in. As part of our inaugural IDEA World Virtual event, you will experience 2 days of inspiring and educational breakouts and keynote presentations—all delivered by some of the top minds in fitness, nutrition and behavior psychology.

Here is a glimpse of what you can expect to gain from this innovative learning experience.

Sell Fitness in a Way That Encourages People to Buy It

Michelle Segar

Michelle Segar, PhD, a leading exercise motivation scientist and the author of No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness, will kick off the event with a groundbreaking look at proven strategies to keep people exercising. People know they should exercise, but yet so many avoid it or fail to sustain their motivation. Why? In her interactive session, “No Sweat: Selling Exercise So People Want to Keep Buying It,” Segar will provide science-supported motivational tactics to get clients to stick with fitness plans for the long haul.

Boost Mental Health Through Food

Maggie Moon

Anxiety and stress levels are rising and are exacerbated during difficult times. While it’s outside the scope for fitness and wellness professionals to diagnose mental health problems, we can offer clients up-to-date information on how food can impact the brain. Maggie Moon, MS, RD, best-selling author of The MIND Diet: A Scientific Approach to Enhancing Brain Function and Helping Prevent Alzheimer’s and Dementia, will provide a review of the recent research on nutrition and mental health during her session, “The Nutrition and Mental Health Connection.” She will enumerate the top foods and nutrients that support mental health and what you can do to help clients through challenge.

Lose Weight Without Dieting

Michael Greger

Weight loss is a primary reason individuals seek the guidance of fitness and wellness professionals. However, the constant introduction of new research, myths and anecdotes can make it challenging to devise an effective weight loss plan. In his session, “How Not to Diet: Evidence-Based Weight Loss,” Michael Greger, MD, FACLM and internationally recognized speaker on nutrition, food safety and public health issues, will help you take the guesswork out of weight loss. Greger will share what the top science says on the subject, suggest tricks and tweaks to fast-track weight loss, and explain how foods can double as fat blockers, fat burners and more.

Boost Health Outcomes With Technology

Trevor Wittwer

Technology has become an important tool for helping clients stay focused outside of regularly scheduled training or coaching sessions. With the use of top apps and programs, you can make sure your clients stay on track with their goals. With so many flooding the market, deciding which of those tools to use can be a struggle. Trevor Wittwer, CSCS, owner and director of Functional Fitness in Redwood Falls, Minnesota, and co-founder of Coach Catalyst, a coaching app for fit pros, will provide a rundown of some of the top platforms and help you choose the best ones for you and your clients. You’ll then learn how to leverage those tools to bridge the gaps between sessions.

Much More to Choose From

Other topics include:

  • whole food, plant-based diets for improved athletic performance;
  • how to become a behavioral health spotter;
  • solutions to retrain client behaviors for better health outcomes;
  • strategies of successful coaches and entrepreneurs; and
  • creating inclusivity in the fitness and wellness space.

Learn more and register for IDEA World Virtual Nutrition & Behavior Change Summit today.


Ryan Halvorson

Ryan Halvorson is an award-winning writer and editor. He is a long-time author and presenter for IDEA Health & Fitness Association, fitness industry consultant and former director of group training for Bird Rock Fit. He is also a Master Trainer for TriggerPoint.

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