A person’s nutrition choices can make or break his health. Unfortunately it seems that many people would rather choose McDonald’s french fries over a healthy spinach salad. However, one man has made it his mission to teach the world’s eaters to take nutrition choices into their own hands. Formerly known as the “Naked Chef,” Jamie Oliver has a reputation for helping the average, non-culinary-oriented person navigate the kitchen.

Frustrated with the food given to children in his native England, Oliver developed a television series called Jamie’s School Dishes. His goal was to help school chefs develop better-quality meals to improve the health and well-being of area schoolchildren. While working on this program, he realized that the children weren’t receiving adequate nutrition at home, either. This led him to create the “Ministry of Food” campaign in which he teaches “noncooks” how to prepare healthy family meals from scratch.

Having achieved success in his home country, Oliver decided to bring his efforts to the U.S. In the television series Food Revolution, Oliver will take on the residents of Huntington, West Virginia, which has been called the unhealthiest town in the U.S. Throughout the program, he will face children who eat pizza for breakfast and cannot tell the difference between tomatoes and potatoes. And an even greater challenge may well be presented by local adults who seem adverse to change. “The time is right for people to rediscover the sense of pride, satisfaction and fun you can get from cooking for the people you love,” states Oliver on his website, www.jamieoliver.com. “I want to prove that turning around the epidemic of obesity and bad health doesn’t have to be boring or dull in the slightest. Wonderful stories will unfold in Huntington, and hopefully this will inspire the rest of the states.”