From Farm to Doorstep With a Click

By Sandy Todd Webster
Dec 10, 2014

The supply is there, and so is the demand, so why not shop local farms and farmers’ markets from your laptop?

Good Eggs (www .goodeggs.com) brings local groceries right to your doorstep. Order online from the best local farmers and food makers, and your groceries will be picked and prepped to order. So far, only residents of the San Francisco Bay area; Brooklyn, New York; the Los Angeles area; and New Orleans can enjoy the service, which includes aggregating, packing and delivering goods to your door—for free (or you can pick them up). Expansion plans are underway.

“We have strong criteria for the food we carry, covering sustainability, fair labor practices, traceability and, of course, amazing taste. We guarantee that you’ll be thrilled with your order. If not, let us know and we’ll make it right,” says the company website.

Overarching criteria the company lives by include standing for “integrity in the way we feed each other.” As a Good Eggs food maker, you must exhibit care for the land, your community and your food. The company insists its suppliers adhere to these principles: Serve your local community; pay your
employees and vendors a fair wage and treat them with respect; ensure environmental sustainability, especially by practicing or supporting sustainable agriculture; know your suppliers and their practices; and be completely transparent about your practices and ingredients.

Easy to stomach this business model!

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Sandy Todd Webster

Sandy Todd Webster is the editor in chief of IDEA’s award-winning publications. She is Precision Nutrition Level 1 certified and is a Rouxbe Certified Plant-Based Professional cook.

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