Food aficionados everywhere are trying to figure out the next cupcake phenomenon. But our food isn’t simple anymore. The social, economic and moral aspects that underpin it are shaping the landscape of food trends more than ever.
What do experts forecast for this year? Get a glimpse with these key takeaways from consulting and market research firm Hartman Group’s Looking Ahead: Food Culture 2012 report.
1. Chefs, rather than policymakers, are the food educators of our time.
2. Purity, freshness, simplicity and ethics in cooking define the “new local.”
3. Customized diets reflecting our genetic makeup dictate the future of health and wellness
(a trend also known as nutrigenomics).
4. Declining antifat sentiment contributes to a radical shift in thinking that says fat is actually good for us!
5. Soy goes from “being healthy” to being a food that’s “specifically avoided.”
6. For nonceliacs, avoiding gluten may mean a possible deficit of fiber and vitamins in the daily diet.
7. Snacks with balanced nutrients from real food sources appeal to consumers seeking quality
protein and fiber.
8. The return of personal interaction (versus self-checkout) at retail challenges “machines as
future problem solvers.”
9. At-shelf labels generate consumer interest in the hotly debated GMO (genetically modified
10. The challenge with QR (Quick Response) codes is that they hold more interest
for marketers than consumers.
“Trending in” or on the way out, according to the Hartman Group, are these specific
foods, food groups or health practices:
|Trending In||Trending Out|
| real butter|
chicken thigh/dark meat
whole eggs, cage free
the family dinner
heirloom marbled pork
kettle potato chips
eating dark leafy greens
processed soy products
chicken breast/white meat
superfruits from afar
processed factory cheese
activities trumping mealtime
the “other white meat”
elimination diets (carbs, sugar, wheat)
baked potato chips
drinking wheat grass shots
Read the full report at www.hartman-group.com/downloads/looking-ahead-2012-trends.pdf. >>