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Career Path for Mind-Body Professionals

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health and wellness coaching

Health and Wellness Coaching Approved as Healthcare Service

By Shirley Archer, JD, MA | January 27, 2020 |

Health and wellness coaching has hit an important professional milestone. The AMA has officially recognized the role of health and wellness coaches as nonphysician healthcare professionals by approving procedural codes for tracking health and well-being coaching services. This means that health and wellness coaches who are certified by either the National Board of Health and Wellness Coaching (NBHWC) or by the National Commission for Health Education Credentialing Inc. are recognized as Category III healthcare professionals.

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How to Increase Confidence and Fitness Class Size

By Andrea Blair Cirignano | October 17, 2019 |

Group fitness instructors have a reputation for being fearless extroverts. And it does take self-confidence to stand in front of a group of people and lead them through an exercise routine—all while wearing a mic and managing a playlist. The truth is that we’re performing, but that doesn’t come naturally to everyone. Some of us need to fake it till we make it!

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5 Tips for Success as a Health Coach

By April Durrett | August 8, 2019 |

Launch your coaching career with strategies from successful health coaches:

1. Identify With Your Clients

“You need to specialize and understand your prospective clients very deeply,” says Jeff Popoff, founder of the online business The Healthy Executive. “It really helps if you are authentically ÔÇÿone of their tribe.’ If you try to be everything to everyone, you will wind up being nothing to nobody.”

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Why You Need a Client Avatar

By Jack Wheeler | June 24, 2019 |

Remember the days when all you had to do to usher in a rush of new clients was run a Facebook campaign or a Groupon offer? Those days are long gone. The market is becoming saturated, and fitness facilities are popping up on every corner, each wanting a piece of the pie. Also, consumers are becoming more educated about fitness; they’re more cautious about where they spend their hard-earned exercise dollars—and for good reason!

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Not So Fast: Questions to Ask Before You Accept That Fitness Class

By Andrea Blair Cirignano | June 24, 2019 |

Too often, yoga and group fitness instructors are so eager to teach that they say yes to any class they can squeeze into their schedule. Tatiana Kolovou, MBA, owner of Ethos Cycling in Bloomington, Indiana, is among those who believe you shouldn’t undervalue your skills in order to do something you love. “There are many jobs that have strong purpose, and the individuals who do them have passion, and many of them make a lot of money,” Kolovou says.

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IDEA Fitness Journal

IDEA Fitness Journal

Current Issue:
December 2019

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