Getting new certifications is always a great way to leverage downtime into new revenue sources, and one area to consider seriously is massage therapy. In early August 2002, the American Massage Therapy Association (AMTA) asked 511 American men and 510 American women about their experiences with and thoughts on massage therapy. Their responses suggest that…Read More
It’s no secret that the success of a fitness business relies on the people who work in it. A business with modern equipment, a desirable location and plenty of parking still needs creative and attentive staff who can keep people exercising. The good news is that, even though the overall U.S. economy has been lagging,…Read More
Vacation. For most, the word evokes images of sunny beaches, ski slopes and drinks with tiny umbrellas in them. However, for personal trainers, it conjures images of bills piling up because of income loss. Whether you or your clients take a trip, the result for you is the same: diminished finances. Many trainers simply adjust…Read More
Q:My director knows our studio microphone is broken and agrees we need to fix it right away. She says she has requested a repair. Yet 3 weeks have elapsed, and nothing
has been resolved. Meanwhile, my voice
is shot. If I refuse to teach until the mike is repaired, I will be considered a problem instructor. But if I continue to teach without a mike, my voice will suffer even more. What should I do?
You want to exercise regularly, but you keep encountering roadblocks—those persuasive excuses you come up with for not sticking to your plan. To make exercise part of your life, you need to identify your roadblocks and find ways to move beyond them. Sherri McMillan, MSc, co-owner of Northwest Personal Training & Fitness Education in Vancouver, Washington, and 1998 IDEA Personal Trainer of the Year, offers some help:Read More
What Exactly Is the Core Board?
The new core board program and equipment developed by Reebok offer users three-dimensional motion on an oblong platform. The platform has feet that hold the board in place on the floor while the platform itself reacts to movement. Participants must adjust their balance in response to theRead More
Something is amiss in our industry. Despite constant confirmation that physical activity improves health, our population is getting less and less fit. According to retention and adherence expert Rod Dishman, PhD, head of the exercise psychology lab at the University of Georgia, exercise habits haven’t changed much in the past 15 years. Dishman’s research indicates that 50 percent of new exercisers still drop out within six months of startingRead More
Strategically developing your fitness business is like planning a garden. A gardener has many elements to consider—location, climate, space—and the elements can go together different ways. There are as many “right” ways to put together fitness programs and equipment as there are garden styles. And like a gardener, you have the opportunity to change things around every year.Read More
Studies have shown that seven out of 10 people who start an exercise program drop out within a few months. One problem is that most people jump into exercise without doing any planning up front. They’re just not prepared for the commitment involved. Are you ready to make exercise part of your lifestyle?Read More
Arrgghh! Evaluation time again! I find the whole process of having my teaching performance evaluated so nerve-wracking and artificial. I worry beforehand about doing well; then I feel my evaluator cannot get a true picture of my long-term relationship with each class; and lastly, not much ever happens as a result of my evaluation. Any suggestions or subtle words of wisdom I can give to my director to make our time spent on evaluations more worthwhile? Do any instructors have successful experiences with performance evaluations they can share with me?Read More
Everyone wants to know them and to benefit from them. Fitness consumers demand them—except
for those who try to avoid them.
What are the newest fitness trends?, we ask.
A trend, according to Webster, is a “line
of general direction and movement” or a “current style or preference.” Being trendy
is being fashionable. And in fitness, there can be a lot of fashion!
Managers and staff in the fitness industry are very resourceful. The quality and quantity of activities they produce show a flair for innovating an apparently unending blend of exercise formats and equipment. This capability is captured in the results of the 2001 IDEA Fitness Programs and Equipment Survey. IDEA members reported on their clients, programs, equipment and work environments, and painted a landscape of tried-and-true activities integrated with new options.Read More
“Physical fitness is the first requisite of happiness.” Joseph H. Pilates, the founder of what we commonly refer to as “the Pilates Method” or just “Pilates,” used to share this belief with his students. In fact if Joseph Pilates had had his way, people all over the world would be practicing his exercise technique, which he originally named “contrology.”Read More
Thank you for the February 2001 Problem Solver column, “Dealing With Fellow Instructors’ Eating or Exercise Disorders.” Recently a colleague of mine encountered this situation with a member of her facility. With regard to getting involved, our staff is concerned about the legal implications, including possible claims of discrimination and privacy violation. What are the legal guidelines for approaching a member (especially at the request of other members) when it is clear that the member’s health is in danger?Read More
Did you know that innumerable teaching opportunities exist beyond the conventional health club setting, which caters mostly to the already fit? The truth is that moneymaking options for group fitness leaders are plentiful—if you are motivated to move beyond the comfortable limits of traditional facilities and if you widen your clientele to encompass those who are less fit.Read More
Average hours worked and compensation for the industry were reported in the January 2001 issue of IDEA Health & Fitness Source. These charts break down those results into regions. When looking at the numbers, consider that the region includes big cities and suburban areas, as well as small towns.Read More
I suspect that one of my colleagues has an eating disorder and another suffers from exercise addiction. While I’m inclined to mind my own business, participants are starting to talk. Some of them are worried and asking me whether these instructors have a problem. Others comment on how great these instructors look and are asking me their “secret to success.” What do I do, if anything?Read More
By Karen Asp, MA
Get Tough With Tubing
ith so much new equipment emerging all the time, it’s easy to forget about those tried-and-true elastic tubes and bands. But guess what? They are making a strong comeback in group fitness classes. And for a good reason: Used well, they really work! If you review a few principles and get a creative jumpstart, you can rediscover elastic resistanc…Read More
How do I handle an in-class injury? I know the injured person needs immediate attention, but what are the logistics of dealing with the rest of the group? How can I be responsible to both the class and the injured person? Any ideas that will keep me out of legal hot water plus handle the situation effectively?Read More
IDEA Fitness Journal