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Staying in the Fitness Game

How do you succeed in the fitness profession? Whether you’ve just gotten certified, you’re returning to a fitness career or you’re an experienced pro who wants to develop new skills, the answer is the same: keep learning. Continuing education is a career necessity that becomes increasingly important as the fitness industry grows more sophisticated, diverse, specialized and evidence-based.

Planning Your Fitness Career Path

Whether you just graduated from university with a health-related degree, recently obtained your first fitness certification or are contemplating how to get more out of your current position in the fitness industry, deciding on the right career pathway is an important—and sometimes overwhelming—process. The good news is, the fitness industry offers an abundance of opportunities for a variety of personality types, aspirations, skill sets and interests.

How do you compensate or reward trainers for a job well done?

At our studio we do not have a set bonus structure. I don’t believe in one because I want my employees to work hard to be proud of themselves and feel fulfilled, not simply to earn additional money. We sometimes provide bonuses, but they are not solely based on gross receipts. They are also based on trainers taking initiative, being innovative and going beyond the job description.

Leveraging Income

In these increasingly uncertain times, it’s more important than ever to approach your personal and professional finances with an eye toward appreciation. The real measure of character is what you do with what you already have.

Pricing Mind-Body Programs

Now that mind-body programming has proven to be profitable, how can program directors, managers and owners ensure they are pricing their programs to reap the most value from these specialized services?

Incentives for Staff?

The concept of “pay for performance” has been a favorite in human resources for some years. Within pay for performance, staff members receive financial bonuses or incentives based on the results they produce. Pay for performance, while it is not called that, is often used with personal trainers. The “split” of a client’s fee is an example of paying the trainer for…

IDEA Stats: How Do You Set Your Fees?

Fee-for-service models are preferred by 57% of IDEA members who responded to the 2003 IDEA Fitness Programs & Equipment Survey. Even those who use a membership dues model are charging for some programs.
These were the options offered on the questionnaire:
annual membership dues access all programs offered

annual membership dues plus separate fee for some classes or programs

pay for individual session/class or “package” of sessions or classes

How the Income Flows

Personal training is a popular activity because it helps clients achieve their goals. Although a new membership package may include several personal training sessions, over time the client pays extra for personal training. Often, businesses split the fee with the trainer.

What Are the Pay Scales Around the Country?

Average hours worked and compensation for the industry were reported in the January 2001 issue of IDEA Health & Fitness Source. These charts break down those results into regions. When looking at the numbers, consider that the region includes big cities and suburban areas, as well as small towns.

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