April 2017, Volume 14, Number 2


Five Keys To Choosing And Protecting Your Fitness Brand Name
Legal: Are you sure your brand is legally able to operate and is protected against trademark infringement?

Business & Industry

Why It's Time To Adopt Education-Based Marketing
Marketing: Providing education to prospective customers is one of the best ways to generate sales and build a loyal following.


Attracting The "Sidelines" Market
Profit Center: The parents sitting on the sidelines while their kids are at sports practice could present a rich opportunity for personal trainers.

Personal Training

The Actor's Guide To Personal Training
Best Practices: How a personal trainer leverages the skills he learned as an actor to enhance the client experience.

Professional Development

Learn How To Boost Business Impact, Income And Longevity
Education: IDEA┬« World Convention, July 19–23, in Las Vegas

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