April 2017


The Foundation Of A Fulfilling Future
The 2017 IDEA® World Convention heads to Las Vegas, July 19–23.
Fit To Survive
A five-pronged plan to help your clients survive a calamity, fight off stress, and stay happy and healthy.
The Physiology Of Sprint Interval Training
An original study offers practical applications for HIIT programming.

Personal Training

Overcoming The Fear Of Change
Client Success Story: Taking on a new client is always a challenge—especially when that client is used to working with another personal trainer.
The 4-Step Marketing Funnel To Attract New Clients
Fitness Entrepreneur: Discover a targeted client-attraction system that provides results.
The Big Payoff To Better Posture
Ex Rx: Optimal alignment can improve clients’ lives in many unexpected ways—if you can convince people to mind their posture outside the gym. Here’s how to do it.
tricks of the trade “How Did You Finance Your Personal Training Business Or Studio When You Started It?"


Food For Thought
The latest in nutrition news and science.

Group Exercise

Why Cross-Train Flexibility?
Skills & Drills: Educate participants about the need to diversify their stretching routines.
3 Steps To Help Clients Unplug
Ignite: Use the warmup to create a bridge from digital distraction to full, present engagement.
The Tabata-Inspired Water Workout
Class Take-Out: Take intensity to the water.
Creative Ideas That Inspire
Buzz: Help clients push past plateaus with classes that challenge and invigorate.


5 Ways Pilates Can Benefit Athletic Clients
Inner IDEA: Recreational athletes have a lot to gain from adding Pilates to their training programs.

In Every Issue

warm-up Research And Function Power The Industry
Making News
Getting The Facts On Fatigue
Research: Fatigue's impact on performance has generated a wealth of research. Here's a quick overview of the physiology of fatigue.
The Best Of Times Are Yet To Come
Bridging the Gap: Anytime Fitness® CEO Chuck Runyon views "heartpower"—a blend of listening, empathy, motivation and personalized coaching—as key to the industry's success in the next 15 years.
Fitness Technology That Shakes Things Up
Fitness Technology: These gadgets at the annual Consumer Electronics Show could disrupt the fitness scene.
fitness handout Preventing Golf Injuries
The “New” Knee Ligament, Rediscovered
Body Lab: A pearly band by any other name may still serve a purpose.

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