February 2014


10 Benchmarks For Elevating The Personal Training Profession
Experts share how to sustain personal training as a viable and vibrant industry, and how to take it to the next level.
IDEA Home Study
Extreme Fitness: How Intense Is Too Intense?
Industry experts wonder if high-intensity exercise has gotten out of hand.

Personal Training

From Physical Therapy To Weight Loss
Client Success Story: A 60-mile roundtrip drive doesn’t stop Ethel from taking charge of her health.
Why You Should Self-Publish A Book
Profit Center: Is self-publishing a good add-on for your business?
Getting Intense With Older Clients
Senior Fitness: Research shows that high-intensity training can improve the lives of senior exercisers.
tricks of the trade “What Special Promotions Do You Use To Draw New Training Clients?”


Food For Thought
The latest in nutrition news and science.
Bust Out Of A Food Rut
Nutrition: Why learning to mix up diet and food-prep techniques can help clients stick to their weight loss goals.

Group Exercise

Shared Stretching
Ebb: Pair up boot camp participants in this creative cool-down.
Sample Class: Mind-Body Muscle Mix
Class Take-Out: Introduce elements of yoga and Pilates to your boot camp classes.
Creative Ideas That Inspire
Buzz: Help your clients keep their hearts strong and healthy.


Mind-Body-Spirit News
Wellness news and research from around the world.
Science And The Pilates Method
Inner IDEA: An evidence-based report on the effectiveness of Pilates training for healthy adults.

In Every Issue

fitness forum Learning From And Teaching With IDEA Content
warm-up Personal Training Grows Up
Making News
What Is Sarcopenia, And Can We Turn Back The Clock?
Research: How to confront three forces that weaken muscle cells in the elderly.
Establishing Standards
Bridging the Gap: Brian Biagioli, PhD, believes the fitness industry needs to address obesity challenges with real, sustainable, evidence-based solutions that scale.
fitness handout Protein: How Much Is Too Much?
idea fitnographic Fitness Apps For Motivation And Fun

Customer Reviews

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