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The Power of Teamwork!

IDEA Health & Fitness Association
Helping fitness professionals to be more successful in their careers.

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Surround Yourself with the Best

IDEA members earn 74% more money and stay in the industry for 60% longer than the industry average.

Designed for you

Designed by Fitness Professionals for Fitness Professionals. We have plans to fit the needs of you or your business.

Join the Community

When you join IDEA, you are joining thousands of motivated Fitness Professionals on a mission to inspire the world to fitness!

Professional Tools

Supercharge your business with tools for Fitness pros like IDEA's Workout builder, IDEAfit TV, Fitpost, and many more.

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Products & Services

Learn, Inspire and Grow Your Business

IDEA Health & Fitness Association, the industry’s leading membership organization for professionals worldwide, continues to lead and shape the health, fitness, nutrition and wellness landscape after nearly four decades.

Membership

Surround Yourself With the Best!
IDEA Members earn 74% more money and stay in the industry 60% longer than the industry average.

Insurance

You are unique, so your fitness insurance should be, too. We’ve made it easy to tailor coverage to your unique needs—at competitive rates.

Conferences

Experience world class education at one of our three live conferences. Access over 8500 professional articles and 500 full length training videos from the industry's top educators.

Online Education

Take an online CEC/CEU course.
Access over 8500 professional articles and 500 full length training videos from the industry's top educators.

Fitness Connect

IDEA FitnessConnect is the largest fitness professional directory, connecting more than 16 million consumers to more than 250,000 fitness professionals

Award Winning Content

Knowledge is power, and IDEA content has galvanized our members for more than 36 years. Our fitness library is dedicated to helping you succeed and grow in the fitness and wellness industry.

Interested in Joining?

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HEALTH CARE PLANS
FOR FITNESS PROS

IDEA® is proud to introduce the industry’s first medical and dental health insurance program for our fitness professionals.

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Who We Are

IDEA Health & Fitness Association, the industry’s leading membership organization for professionals worldwide, continues to lead and shape the health, fitness, nutrition and wellness landscape after nearly four decades.

As the world and the industry evolve, IDEA anticipates the needs of fitness professionals in their educational and career pursuits, and sets the pace and the standard for the entire industry. Almost 40 years in, the association’s mandate remains consistent: To develop and provide the most credible and useful continuing education to advance the careers of all fitness pros, no matter what their specialty. From IDEA’s launch in 1982 to today, providing the industry’s best professional tools and evidence-based resources has been the ultimate goal. The result is safe, smart coaching for people who purchase fitness, nutrition and wellness services, as well as professional members who enjoy purposeful, satisfying and sustainable careers.

Today, our team’s commitment to helping fitness professionals to be more successful in their careers—and to our shared mission to Inspire the World to Fitness™ is stronger than ever!