Industry Issues/Trends
Question Of The Month: Physical Activity Classes in College?
Are you training college students on campus, or is your facility offering physical activity programs for college students at a local campus? If yes, does the college require physical activity courses, or are they elective? In view of your experience working with college students, do you support a requirement for physical activity classes in college?
Share your experiences teaching at local colleges. We want to hear from you! Email executive editor Joy Keller, [email protected].
College Physical Activity Classes
Findings from a recent study may lead to more opportunities for fitness professionals to teach at college campuses. Evidence suggests that requiring physical activity classes in college encourages sedentary students to become more active, while elective classes simply support those who are already active.
Most Adults Misjudge Their Physical Activity Levels
A recent cross-cultural study shows that most adults do not accurately estimate their physical activity levels and that Americans tend toward extremes when assessing their behavior. Researchers from the U.S., the U.K. and Holland collaborated on the study to compare self-reported levels of activity by adults aged 18 through older adulthood against actual data harvested from activity trackers.
Growth in Yoga and Meditation Practice
Americans continue to turn to yoga and meditation as leading ways to improve health, according to data from the National Health Interview Survey (NHIS). In 2017, yoga was the most commonly used complementary health approach, practiced by 14.3% of American adults (35.2 million). This represents an increase of almost 13 million practitioners since 2012. Meditation was the second most popular complementary health practice, used by 14.2% of adults. In growth, however, meditation outpaced yoga, with participation more than tripling from 2012 (4.1%).
BlogHer: Through My Lens
Health. When you hear that word, what comes to mind? What about when someone says, “I’m living a healthy lifestyle?” What does that mean to you? What does it mean to the world? Today, when celery cleanses and keto diets are all the rage, it appears the meaning of health is directly related to one’s waistline. However, “health,” as defined by the World Health Organization, is “a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity” (WHO 2019).
Older Adult Fitness & Your Business
The aging of the global population is single-handedly forcing and inspiring change in many ways—both obvious and subtle. The continued growth of the older population for the next 30+ years will influence the fitness industry in ways that we probably can’t even imagine yet. To help you prepare for this growth, here are some noteworthy aging trends (counting down from least to most important from a business standpoint) that could affect you over the next 5–10 years.
Trend #5: Brain Fitness Comes of Age
Succeed in the Business of Fitness
Learn the strategies to develop a club or studio that inspires, thrives and affords you the personal and professional life you’ve always wanted at the IDEA World Club & Studio Summit.
Heading into its fourth year, this Summit—on how to succeed in the business of fitness—has become its own conference thriving inside IDEA World. There seem to be events popping up all over the country for people who run clubs and studios.
How to Keep Attendees in Class
If you’ve been teaching group fitness classes for any length of time, you’ve likely experienced the dreaded student walkout. It’s the end of class—and time to stretch—and a portion of the class members start putting away equipment and heading for the door. Participants in certain classes are guiltier than others (cycling instructors, are you nodding in agreement?).
Although your program director knows this happens all the time, frequency does not make it okay.
Build a Better Club or Studio
Whether you’re the owner of a large gym, a small-studio entrepreneur, a mobile personal trainer, or a yoga or Pilates specialist, a basic tenet of keeping your edge sharp with clients is to shake things up frequently enough that they (and you!) don’t get bored. Certainly, that means changing your programming regularly, but it also means looking at your equipment with fresh eyes and considering some new tools for experimentation—all while being judicious about your budget.
The Nutrition–Fitness Hybrid: Bending the Model
What are consumers looking for when they come to your gym or studio? Sure, they want great workouts and access to the latest equipment in a welcoming, fun environment. But above all, they really want to attain their health and fitness goals.
Question of the Month
What is the leading trend in your fitness facility? Are wearables, group fitness and HIIT programs the leading fitness activities among your clients?
Share the top fitness activities in your facility and why you think they are successful.
We want to hear from you! Email executive editor Joy Keller, [email protected].
Wearables Lead 2019 Fitness Trends
Wearable technology—like fitness trackers, smartwatches, heart rate monitors and GPS trackers—are the top fitness trend for 2019, according to the American College of Sports Medicine’s 13th annual survey among industry professionals.
Do We Have Gender Equity in Fitness?
Who are the top bosses at the fitness clubs or companies where you spend your time? Is the CEO a woman or a man? Thinking about your own job, are you paid a comparable wage to others whose work is the same as or similar to yours? How would you know for sure?
Game-Changer Events for Fitness Pros
Your purpose as an impassioned personal trainer, manager and owner is to deliver life-changing fitness experiences for your clients. It is also up to you to invest in yourself so you can become the fitness leader your community deserves. The best way to do that is to surround yourself with people who have already succeeded and can show the way.
IDEA Member Spotlight: Tasha Edwards
I’m not even sure when attending IDEA became an idea. Perhaps it was in the back of my mind, subconsciously, when I took a job selling memberships at a local gym in 2004, shortly after moving to Huntsville, Alabama, with my family. I didn’t know IDEA by name, but I most certainly knew it by connection. I knew there had to be a place to help me become better at what I was doing in the fitness industry at the time, a place bigger than what I was seeing.
Elevate Your Career and Live Your Passion
Your purpose as an impassioned personal trainer, manager and owner is to deliver life-changing fitness experiences for your clients. It is also up to you to invest in yourself so that you can become the fitness leader your community deserves. The best way to do that is to surround yourself with people who have already succeeded and can show the way.
Find success for your personal training business
If you want to know how to become a successful personal trainer and influential leader to your clients, you need to invest in yourself as a professional. How? Seek out resources, people and a personal training business plan that will enhance your career. The good news?
Gender Equity in Fitness: Are We There Yet?
Is there an issue with gender equity in fitness, where women represent more than half the frontline workforce? Let’s investigate.
Question of the Month
dietary apps or food trackers to your clients?
Please share what apps you’re working with, whether you prefer one app or device to another, and any successes you’ve had with clients.
We want to hear from you! Email executive editor Joy Keller, [email protected].
On This Day in Fitness History
On November 7, 1869, the first cycling race to cover a distance between two cities—123 kilometers, or 76.4 miles—was held between Paris and Rouen, France.