fbpx Skip to content

Industry Issues/Trends

October 2019 Question of the Month: Fitness Misinformation

How do you or your facility handle the issue of health and fitness misinformation? Since client education is critical in setting realistic expectations and achieving fitness and wellness goals, we want to hear how you’re tackling this issue,what creative solutions you’re using and how your efforts are being received. Please share your success stories.

We want to hear from you!

Social Media Influencers Give Inaccurate Health Advice

Have you been frustrated by bad health and fitness advice doled out by social media influencers? You’re not alone, and if you sense that much of the popular online health information is wrong, you’re right! A recent study of key U.K. social media influencers’ weight management blogs—presented at the European Congress on Obesity in Glasgow, Scotland, in April 2019—showed that most influencers were not reliable weight management resources.

The Market for CBD Products Is Booming

Passage of the 2018 Farm Bill opened America’s doors to hemp agriculture, from which cannabidiol (CBD) is derived. Since then, there has been a flood of CBD-infused foods and beverages hitting the market. (CBD that is extracted from other cannabis plants, including marijuana, is technically illegal on a federal level.) Everything from coffee to sparkling water to protein powder can now be found with CBD, and a recent survey reports that roughly 40% of U.S. adults ages 21 and over are willing to give these products a try. In 2017, U.S.

Cycling Workstations and Productivity

Your clients likely include deskbound workers who feel they can’t exercise. Well, maybe they can! A recent research review found that cycling as you work at your desk may be a good way to avoid the hazards of office inactivity while simultaneously improving productivity.

The Weight Debate: Obesity and Health Risks

Think of it as the point-counterpoint discussion on obesity: Is the healthcare profession overemphasizing the negative consequences of extra weight? What are the risks? Is the focus on obesity helping or hurting our clients?

Not So Fast: Questions to Ask Before You Accept That Fitness Class

Too often, yoga and group fitness instructors are so eager to teach that they say yes to any class they can squeeze into their schedule. Tatiana Kolovou, MBA, owner of Ethos Cycling in Bloomington, Indiana, is among those who believe you shouldn’t undervalue your skills in order to do something you love. “There are many jobs that have strong purpose, and the individuals who do them have passion, and many of them make a lot of money,” Kolovou says.

Location Affects Fitness Activity Choice

While group fitness is most popular in Salt Lake City, Los Angeles and New York City, using weights or resistance machines is most widespread in San Diego, Chicago, and the Cleveland, Akron and Canton areas of Ohio.

Virtual-based training—either streamed live or recorded in advance—is growing in popularity. The most prevalent home-based activities include body-weight exercise, Pilates, stretching, tai chi and yoga.

Wearables Market Trends

Growth drivers for wearables in 2019 include more applications for hearable devices and stronger tracker integration into the healthcare market. In 2018, wearable shipments rose 27.5% overall, with 172.2 million products shipped. Greater sales of ear-worn wearables and a 54.3% increase in smartwatches are the main contributors for growth, according to data by International Data Corporation. In the United States, the number of smartwatches sold in 2019 is predicted to grow by 25% over last year, per the Consumer Technology Association.

Americans Enjoy Fitness More Than Sports

When it comes to being physically active, more Americans choose fitness pursuits over sports, according to the Sports & Fitness Industry Association’s 2019 SFIA Topline Report. The report is based on nationwide survey data across activity categories and includes responses from children (ages 6 and up) up to older adults. In 2018, fitness categories that use equipment reflected the highest growth. And, compared with 2013, at least 3.5% more Americans attended class-based exercises such as HIIT, cross-training, barre and yoga.

Tracker Information Motivates

With the abundance of activity trackers on the market, deciding which product to choose can be overwhelming. New research suggests that the most important criterion may simply be how easy it is to access the data the device provides. Recent research conducted at the Atlantic Sports Health Research Department of Atlantic Health System in Morris?¡town, New Jersey, shows that people who wore a device and accessed data via an app were more active daily when compared with those who did not access the activity information.

Get a more inspired inbox

Unlock the latest industry research, tools and exclusive offers.