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Business of Group Fitness

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Ready to Hop on Board?

By Tina Anderson | January 31, 2002 |

What Exactly Is the Core Board?

The new core board program and equipment developed by Reebok offer users three-dimensional motion on an oblong platform. The platform has feet that hold the board in place on the floor while the platform itself reacts to movement. Participants must adjust their balance in response to the

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Fitness Programming Equipment Trends

By Patricia Ryan, MS | December 31, 2001 |

Strategically developing your fitness business is like planning a garden. A gardener has many elements to consider—location, climate, space—and the elements can go together different ways. There are as many “right” ways to put together fitness programs and equipment as there are garden styles. And like a gardener, you have the opportunity to change things around every year.

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6th Annual IDEA Fitness Programs and Equipment Report

By IDEA Authors | September 30, 2001 |

Everyone wants to know them and to benefit from them. Fitness consumers demand them—except
for those who try to avoid them.
What are the newest fitness trends?, we ask.
A trend, according to Webster, is a “line
of general direction and movement” or a “current style or preference.” Being trendy
is being fashionable. And in fitness, there can be a lot of fashion!

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Key Trends in Programs and Equipment

By Patricia Ryan, MS | September 30, 2001 |

Managers and staff in the fitness industry are very resourceful. The quality and quantity of activities they produce show a flair for innovating an apparently unending blend of exercise formats and equipment. This capability is captured in the results of the 2001 IDEA Fitness Programs and Equipment Survey. IDEA members reported on their clients, programs, equipment and work environments, and painted a landscape of tried-and-true activities integrated with new options.

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Protecting Members and Yourself, Problem Solver

By IDEA Authors | May 31, 2001 |

Thank you for the February 2001 Problem Solver column, “Dealing With Fellow Instructors’ Eating or Exercise Disorders.” Recently a colleague of mine encountered this situation with a member of her facility. With regard to getting involved, our staff is concerned about the legal implications, including possible claims of discrimination and privacy violation. What are the legal guidelines for approaching a member (especially at the request of other members) when it is clear that the member’s health is in danger?

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What Do Facilities Pay?

By IDEA Authors | April 30, 2001 |

Every facility follows a business model, which impacts all costs,
including salary levels. When looking at these figures, keep in mind how costs are associated with revenue. For example, it is simpler to
associate the cost of a personal trainer with the revenue of a session fee than it is to associate the cost of a fitness instructor with the revenue of a membership fee, which allows access to an entire facility. These cost-revenue associations may impact compensation.

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What Are the Pay Scales Around the Country?

By IDEA Authors | February 28, 2001 |

Average hours worked and compensation for the industry were reported in the January 2001 issue of IDEA Health & Fitness Source. These charts break down those results into regions. When looking at the numbers, consider that the region includes big cities and suburban areas, as well as small towns.

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What Do Facilities Offer?

By IDEA Authors | December 31, 2000 |

With so many fitness activities available, how do you determine which ones are a good fit for your business? Asking current customers is your first step to answering that question. Surveys, informal conversations and tracking participation are good ways to find out what clients are interested in. The second step is to see what other facilities are offering, both locally and nationally, and predict if your customers will like the same programs their customers do.

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Get Tough With Tubing

By Karen Asp, MA | October 31, 2000 |

movement

By Karen Asp, MA

Get Tough With Tubing

W

ith so much new equipment emerging all the time, it’s easy to forget about those tried-and-true elastic tubes and bands. But guess what? They are making a strong comeback in group fitness classes. And for a good reason: Used well, they really work! If you review a few principles and get a creative jumpstart, you can rediscover elastic resistanc…

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Using Ethics to Resolve Teaching Dilemmas

By Alexandra Williams, MA | January 31, 2000 |

As the new millennium begins to take shape, philosophers and ethicists are again posing questions that have dogged humankind for centuries. What is right? What is good and true? When do we have the right to make decisions for other people? How can we use our reason and intuition to be the best we can be; to contribute to the new epoch?

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