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Marketing & Sales

Small Studio = Big Business

Sales & Marketing
By Colin Milner

Small Studio = Big Business
Learn how owners of private, independent personal fitness training studios can attract the burgeoning older-adult market. With more than 8,000 locations opened worldwide in just 9 years, Curves…

Managing Vicarious Liability

As a fitness manager, you recognize that certain acts result in legal liability. Injuries caused by worn flooring surfaces, equipment malfunctions and inappropriate program designs exemplify what acts have legal consequences. However, the critical issue…

Legal & Risk Management

Accidents happen, regardless of how diligent and professional you are. Protect yourself.
No matter how long you have been in business or how many certificates you hold, chances are that someday you will be faced with a lawsuit. Liability insurance is a means of protecting yourself in that event. There are two types of liability insurance: general liability and professional liability. Both types are designed to protect you from financial losses due to negligence.
General Liability

Online virtual exercise workout and liability insurance

Liability Insurance

No matter how long you have been in business or how many certificates you hold, chances are that someday you will be faced with a lawsuit. Liability insurance is a means of protecting yourself in that event. There are two types of liability insurance: general liability and professional liability. Both types are designed to protect you from financial losses due to negligence.

Marketing Your Start-Up

The Start-Up
By Justin Price, MA

Marketing Your Start-Up
Use these proven strategies to attract clients from the first day you open for business. This article, the fourth in a five-part series on starting your own personal training business, will discuss the different methods of marketing your services. Word-of-mouth marketing is the most effective way of getting and keeping clients. Just as impo…

Why You Need Legal Education

Legal & Risk Management
By Sean Riley, MS, JD

Why You Need Legal Education

You have a vital role to play in guaranteeing the quality of your profession.

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Switch on your television set in the middle of the day and you are guaranteed to find three things: soap operas, talk shows and courtroom programs. The fairly recent proliferation of the last type of programming is just one indication that A…

Market Now or Forever Hold Your Speech

Do you have a knack for public speaking? Statistics on obesity and inactivity prove that as a fitness professional, you have knowledge that people need! Can you also connect with an audience through your humor or personal stories? If so, or if you are willing to learn, you could join the ranks of fitness professionals reaping the many marketing benefits of speaking as a fitness expert.

Cross-Promote to Grow Your Business

If you operate your personal training business independent of a club or other large facility, you do not have a membership base of 2,000-plus people to rely on for potential clients. Even if you work…

A Veteran Trainer Shares His Insight

Personal training in my small coastal community has been very challenging, yet rewarding, since I started my business in January 2004. We are beginning to set ourselves up as health and fitness industry leaders in…

Eight Ways to “Age” Your Business

Marketing
By Colin Milner

Eight Ways to “Age” Your Business
Implement these action steps to appeal to an aging population. According to the World Health Organization (2002), “Older people spend more of their income on health than any other need or activity.” In addition, a recent study reports that the “anti-aging” movement is on the rise, currently accounting for $45 billion in tummy tucks, faci…

Top Dog on the Web

Technology
By Joe Dysart

Top Dog on the Web
How personal trainers have found a back door to top-10 status on Internet search engines. Given that there are scores of ways to promote your personal training business on the Web for free, actually paying for an extremely high ranking on a search engine rankles a lot of people. But for firms with Web promotion funds to spend, paying for guaranteed, hig…

Here Comes the Bride

Are you leveraging your personal training knowledge, developing new revenue streams within your business and distinguishing yourself from other trainers?
Consider marketing to people who need to train for a special occasion, such as a wedding, formal dance, landmark birthday, class reunion or spring break. Clients getting ready for a special occasion will be highly motivated to reach their goal, be it fitting into a wedding dress or having “ripped” abs for a trip to the beach.

News Flash!

The most obvious benefit of a newsletter is its marketing power: You can gain exposure by using it to promote your training services, advertise special events and sales, lead clients to your Web site and sell products. A carefully crafted newsletter also plays a key role in building solid relationships with clients.

Know Your Market Niche

Since the mid-1990s, the fitness industry has been readying itself for a rising tide of older adults. Fitness professionals have grown with this nich market, trying to anticipate its needs and learning on a daily basis which direction to take. While we don’t have all the answers to what the best modifications are, what the proper marketing plan is or whatever even whether to call these clients “seniors” or “older adults” (or both), we do know there is a need for specialized fitness services.

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