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Management

Top Five Technology Roadblocks for Personal Training Staff

Gone are the days when all that your personal training department needed in order to stay ahead of the curve was a gym full of the latest fitness equipment and a team armed with clipboards, stopwatches and maybe a heart rate monitor or two. Now there’s a barrage of fitness technology, such as wearable activity trackers and mobile apps. Many fitness managers are contemplating if, when and how to formally integrate these new tech tools into personal training services.

Seven Reasons People Join a Fitness Facility, Part One

The daily responsibilities of owning and managing a fitness facility can be overwhelming. Along with all the usual details, like class scheduling and staff management, a primary concern is the danger of reduced revenue due to member turnover.

GROOMing Habits, Part One

Unless you’re extremely fortunate, quality instructors are not knocking down your door begging for work. Instead, you likely find yourself cycling through recently certified fitness pros who have little or no experience. They come, they go and you start over. The amount of time and attention you invest in staffing can take your eyes off the bigger picture, which is to help people get fit and healthy.

Nine Traits That Top Trainers Look For in Managers

As an owner or a manager, could you be putting off talented trainers without knowing it? We asked some top fitness pros what they look for when seeking employment. What they have to say may help you become the type of manager that the best-quality trainers yearn to work for.

Inspired Business, Part Five: Staff Buy-In

At an inspired fitness facility, people are encouraged and motivated to generate a “positive vibration.” This business model makes members feel special, and it motivates people not only to join your facility but also to thrive in your fitness community. What happens when your employees are treated as well as your members?

How to Cope With Change

Change is inevitable. Organizations restructure, fitness facility ownership turns over and managers come and go. Although change can be positive, for many people the mere thought of it breeds anxiety and fear. During times of job stress, productivity declines; in addition, the rumor mill ramps up, morale may deteriorate and valued employees may look for other opportunities. As a manager, you are responsible for guiding employees through these potentially difficult times.

How to Take the Stress Out of Performance Reviews

It’s annual review time again, and you feel the tension in the group fitness studio. Regardless of experience level, instructors tend to become anxious around “judgment day.” It’s a nerve-racking experience to have a supervisor watching your every move and jotting down notes.

Mobilize Your Personal Training Staff

The fiscal year is coming to a close, and you have a chance not only for a successful final push but also to connect with your personal trainers in a way that inspires them. Use the following tips to build a cohesive team, empower your trainers and, ultimately, sell sessions.

Direct Mail: Now Fitter Than Ever

During my decade of experience in marketing, I’ve seen a lot of failures—and many more successes. With the Internet, the art of fitness marketing is more complex than it once was. However, many of the basic principles still apply.

Increasing Professionalism: Building Relationships

As a fitness professional, you are in the relationship business. Just as the food you eat fuels your body for exercise, relationships are the fuel that feeds your business. But growing your business requires more than having strong interpersonal skills with your clients. Your business success is also influenced by your relationships with your colleagues and competitors. For example, cooperative marketing efforts and co-promotion can help your business grow. Also, solid business relationships can help you work through personal and professional challenges.

[subhead] Prioritize

Inspiring Your Part-Time Staff

One of the most challenging aspects of fitness management is inspiring part-time staff to remain focused and invested. Many part-time fitness jobs are mundane, and even the most motivated staff member can feel unappreciated after folding endless stacks of towels or repeating the facility rules time yet again.

Fitness Facilities Get Creative

Fitness industry revenue may be up (see “Fitness Industry Booms”), but that shouldn’t stop facility owners and managers from finding creative ways to draw new business and keep current members inspired. Here are some unique ideas for driving traffic, courtesy of HealthyWages.com:

The Anatomy of an Effective Outsourcing Plan

When you decided to become an independent exercise entrepreneur, you had a core focus and a vision of how you would help your clients. But overnight you also became the accountant, janitor, customer service department, blog writer, fitness manager and CEO—all rolled into one.

Team Development: Refining Your Dream Team

Your team is on a winning streak. Then your alarm clock goes off and reality hits you. Your team might not be so dreamy after all.

But your dreams can become reality if you find ways to draft the right people onto your team and then retain them.

Team Development: Re-Inspire Your Staff

When employees feel uninspired, they don’t think about how to improve the systems at their facility. They aren’t interested in sharing their great ideas, and they don’t care about really engaging their clients.

Empowered Employees Perform Better

Want to improve productivity among your employees? Empower them, says research published in the Journal of Applied Psychology (2011; 96 [3], 485–500). The study’s purpose was to study “antecedents and behavioral outcomes of employees’ perceptions of organizational support for development.” Analyzing data gathered from 264 exempt-level employees and their supervisors, the study authors found that participation in training courses, interaction between supervisors and employees, and mentoring were associated with improved perception of employee support.

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