Women's Health Content Is in Demand

Apr 29, 2009


Last year, when we surveyed IDEA readers about the types of content they wanted to see more of, one of the top answers was women’s health issues. And it’s no wonder: most fitness clients (whether you look at personal training or facility memberships) are female, according to the annual IDEA Fitness Programs & Equipment Surveys. As you know from your professional perspective, these women have a lot of questions about their fitness and wellness—and they don’t hesitate to ask. It’s notable and logical, then, that the most covered health-related topic in women’s health magazines is physical activity.

This means a couple of things: (1) you need to stay up-to-date on what’s being covered in mainstream magazines and websites so that you’re prepared for your customers’ misconceptions, misinterpretations, and questions about trendy techniques; and (2) you need to keep up with what is being covered in serious industry publications like IDEA Fitness Journal, to stay on track and ahead of your clients. The articles that appear in IDEA publications and on www.ideafit.com are typically 6 months to a year or more ahead of the consumer press. The same is true for the programming you’ll find at IDEA conventions. Our expert board of advisers and our wealth of professional contacts working on the frontlines of research or academia, in fitness facilities or as owners of small training businesses keep us very well informed about what we should focus on to put you ahead of the curve.

The content in this issue is no exception. Our CEC section on women’s health issues is rich with excellent information that you can not only study for continuing education credits but also share with your female clients in response to their fitness and wellness questions.

Research on women’s health is surging with medical developments and new study findings on exercise benefits, cardiovascular disease, fat metabolism, exercise behaviors, hypertension, metabolic syndrome, musculoskeletal problems and longevity. “Our vocation . . . requires us to combine modern-day science with newer, safer and more effective forms of exercise. Although many consumers seek out the guidance of ‘medicine makers,’ it is becoming more apparent from the research that fitness professionals play an important role in guiding clients to sensible solutions for their health,” says author Len Kravitz, PhD, in the first CEC article, a “Women’s Health Research Update.” Read his coverage of recent studies that have produced findings you can use today to impact your female clients in positive ways.

Rounding out the section are fascinating features that center on bone health for women and on restoring or maintaining the health of the pelvic floor. If you train women at all, chances are good that you’re training someone with some level of Pelvic Core Neuromuscular System (PCNS) dysfunction. This article explores the PCNS from multiple angles—which is how you will need to approach a training program for a client facing challenges in this area—and gives you the education and tools to address it properly.

We hope you find the information valuable, and we’d love to hear your feedback on the section. Send your comments to editor in chief Sandy Todd Webster (swebster@ideafit.com). As a reminder, while our CEC tests are no longer in the magazine, they are just a click away on the IDEA website, along with a host of additional online CEC courses for your convenience. Take the test online, submit it for instant checking and receive certificate confirmation of your credits from ACE, NSCA, NASM or ACSM (other agency credits may be available) immediately upon passing the test.

In good health,
Kathie and Peter Davis

Fitness Journal, Volume 6, Issue 5

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