Why You Need a Client Avatar

by: Jack Wheeler

Create a virtual blueprint for success by pinpointing your raving fans and helping them reach their goals.

Remember the days when all you had to do to usher in a rush of new clients was run a Facebook campaign or a Groupon offer? Those days are long gone. The market is becoming saturated, and fitness facilities are popping up on every corner, each wanting a piece of the pie. Also, consumers are becoming more educated about fitness; they’re more cautious about where they spend their hard-earned exercise dollars—and for good reason!

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Fitness Journal, Volume 16, Issue 7

© 2019 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Jack Wheeler

Jack Wheeler IDEA Author/Presenter

Hi everyone, I am a personal trainer and owner of 360 Fitness Personal Training in Alberta, Canada. 360 Fitness was named to the Top 100 Fitness Businesses in the World 3x times running :) Jack is a personal trainer by trade and Founder of 360 Fitness Personal Training in Alberta, Canada. Jack has been in the industry for 12 years and is well known for his fitness marketing. 360 Fitness was named to the Top 100 Fitness Businesses in the World 3x times running with numerous local, provincial and national awards for excellence. Jack recently hit the stage last year as an international speaker on everything fitness marketing with IdeaFit, NPE and IHRSA.