What Is Your Potential?

Dec 18, 2013


“We spend January 1 walking through our lives, room by room, drawing up a list of work to be done, cracks to be patched. Maybe this year, to balance the list, we ought to walk through the rooms of our lives . . . not looking for flaws, but for potential.”

—Ellen Goodman, American journalist and Pulitzer Prize–winning syndicated columnist

Welcome to 2014! It’s a fresh slate for all and the season for getting clients and ourselves on track with goals, dreams and ambitions.

Helping your clients to define and achieve their fitness milestones comes as second nature to you. The question is, are you applying the same standards to building your career and your business? How do you hold yourself accountable for growth and advancement?

One way to get started is to evaluate your education and inspiration needs for 2014. On a basic level, perhaps you need to renew your certification(s) by refreshing with some CECs. Did you know you can amass all of your continuing education needs at one of three fitness events IDEA is planning for 2014? Mark your calendar, and start planning for an array of IDEA experiences that will plug you in, turn you on and push you forward on your goal continuum!

Change Your Future in One Weekend

If you want to go the distance as a trainer and stay ahead of the pack, consider IDEA Personal Trainer InstituteTM East or West as an intensive, hands-on educational experience this year. With the fitness event now conveniently held on both coasts, just choose the date and location that suit you better (PTI East, February 27–March 2, in Alexandria, Virginia; and PTI West, April 10–13, in Seattle).

IDEA Personal Trainer Institute is the industry’s leading educational fitness conference for success-minded personal trainers, coaches, managers and owners. Whether you’re brand-new to the industry or an experienced trainer looking for fresh ideas, this is your opportunity to connect with the top names in the business, pick up solid new training skills to multiply your earning potential, and position yourself on the leading edge of research and trends in the fast-paced personal training field. We invite you to share a weekend with us and be part of the IDEA Personal Trainer Institute community of leadership and management in the training industry. You can read all about the programming highlights in this issue.

Fuel Your Passion!

2014 IDEA World Fitness ConventionTM (Anaheim, California, August 13–17) is among the smartest annual investments you can make as a fitness professional. Your passion is to change the world, and this fitness event will stoke your inner fire to transform your passion into a profitable career.

You give every ounce of yourself daily to motivate and inspire others. Set these 4 days aside for you to recharge and refuel. The return on investment will be manyfold.

We feel IDEA World Fitness is the best “work on your business” opportunity of the year. Don’t get stuck in “treadmill thinking” that keeps you caught in your routine. Get out and experience a fitness event that will impact you and your career immensely—and immediately.

Here’s to your success in 2014!

Fitness Journal, Volume 11, Issue 1

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