Time for New Equipment?

by: Jay Croft

Operations

Keep your business purpose top of mind and educate clients and members.

Evolve Fitness in Halifax, Nova Scotia, took a huge step this past summer, going from 2,400 square feet to 21,000 square feet. That meant a lot of additions, including new equipment. “It was an eye-opener, for sure,” said co-owner Matt Benvie about the process. Benvie’s experience—along with the wisdom of countless other fitness facility and studio owners—reveals some good lessons for any fitness entrepreneur who wants to add new equipment, whether it’s for a big-box gym or a small studio and whether you’re buying in bulk or buying just a few pieces.

Member Only Article

Already a member? Log In
This full article is available only to certain IDEA Member levels. Upgrade or become a Personal Trainer, Mind-Body, Program Director or Business Member today to get instant access to this article and thousands others.
OR
Log in with your ideafit.com login (e-mail and password)
Log in with your acefitness.org login (e-mail and password)

IDEA Fit Business Success, Volume 2, Issue 6

© 2018 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Jay Croft

Jay Croft IDEA Author/Presenter