Success is Right in Front of You

by Joy Keller on Jul 22, 2017

Business solutions pour out of the IDEA World Club & Studio Summit.

Success has been on my mind a lot lately as I roam the hallways here at the IDEA® World Convention. You get caught in a groove, do the work in front of you, rinse and repeat. The next thing you know, years have accumulated around you and you’re not quite as successful as you thought you were going to be. So my question to you: Do you feel successful? Part two: do your clients feel successful?

Over the past few days, I’ve had the extreme good fortune to rub elbows (sometimes literally) with the sharpest business minds in the fitness industry at the IDEA World Club & Studio Summit. Following is a sampling of what has inspired me the most (so far):

  • Darren Hardy, former publisher and editor of SUCCESS magazine, encouraged attendees to focus on a “vital few” in their businesses and stop trying to be everything to everyone. He also encouraged the crowd to create a “give up” list. This is a list of time-draining activities that steal precious energy from your essential beat; your “one thing.” For example, Hardy gave up reading the news and following sports so that he could focus on one project that ended up snowballing into a massive venture.
  • Fitness entrepreneur Trina Gray, who considers her job a “crusade,” related that the most important thing she had learned about success is that “it’s not above you.” “If you think you’ll never make it to the same stage as your idols, then you won’t,” she said. “Put yourself on the same level and stop thinking that success is somewhere ‘out there.’ It’s right next to you. Grab it.”
  • Kimberly Spreen-Glick, senior director of group fitness, yoga and indoor cycling for Life Time Fitness, espoused a lot of wisdom in her session “Breaking Your Barriers to Success.” Her first key point seemed to resonate with the room: “If you’re facing a barrier to getting what you want, it may be because you haven’t clearly defined what success means to you.”
  • In his session ”Branding: Rising Above a Crowded Marketplace,” John Heringer, chief motivator at Method3 Fitness, shared his initial trepidation with a business consultant who encouraged him to use a bold brand promise: “Results Aren’t Optional.” Heringer said that at first, he resisted the change, saying, “I don’t know, that’s a pretty strong statement, there are so many variables, how can I promise this?” However, he realized that was exactly what his authentic intention was with his business, so he put it out to the universe and it launched even more success.

How does the success suit fit you? Is it too big, too small? Is it in the closet? Get it out, shake it off, alter it and wear it. You hold the key to breaking barriers and reaching more people with your program than you ever thought possible.

Get ahead of the game now and sign up for next year's IDEA World Convention, June 27-July 1, 2018, in San Diego.

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About the Author

Joy Keller

Joy Keller IDEA Author/Presenter

Joy Keller is executive editor of IDEA Fitness Journal and IDEA Fit Business Success, and is also a certified personal trainer, indoor cycling instructor, yoga teacher (RYT 200) and Reiki Master. Joy joined IDEA Health & Fitness Association in 2002, and brought with her a wealth of information about how to fine-tune communication channels, after having spent her formative career years specializing in business-to-business journalism. Before she even graduated with honors from the respected University of Georgia journalism school, Joy was offered a job at one of the most successful trade publishing companies in the southeast, Shore Varrone, Inc. She made her mark in the automotive aftermarket industry as a creative thinker and journalist with an intuitive knack for researching and understanding niche audiences. Joy has worked on several titles, including Auto Trim & Restyling News, Truck Accessory News, Digital Output Magazine, Retail & Construction News, Miata magazine, Ford Racing, and many more. Her passion, however, lies with health and fitness. She was the associate editor of ACE Certified News while working at the American Council on Exercise, and transitioned that publication from a newsletter to a magazine. She has enjoyed 17 years at IDEA, where she has launched several publications, including the award-winning Inner IDEA Body-Mind Spirit Review, IDEA Pilates Today and IDEA Fit Business Success. Joy is a content creator and media 2.0 advocate who takes pride in discovering the unique information needs of qualified audiences, and she is dedicated to serving those needs while following the highest available standards.