Staying on Top of the Industry to Stay on Top of Your Career

by Peter Davis, CEO and Kathie Davis on Jun 19, 2015


Each year, in keeping with our tradition at IDEA, we plan this special “all features” edition of the journal around industry and career issues. We also overprint and distribute copies at the IDEA World Fitness ConventionTM, which literally is just days away. Perhaps you’re even on-site in Los Angeles reading this now. If so, welcome!

The careful planning our editorial team does for this special double issue is always aimed at keeping you on top of your technical game and as successful as possible in your career. The 10 features carry on the tradition of “edgy excellence,” and of going deep on topics you might not even have realized were in the spotlight (or are about to be). Here is just a sampling of what you can expect to learn in this issue. We hope you enjoy it!

2015 IDEA Group Fitness Trend Watch. Group exercise is the backbone of the fitness industry. People love exercising as a community, and group fitness remains popular among all types of fitness enthusiasts. We spoke with 15 group exercise experts to get a sense of current trends in group fitness, including programming, equipment, consumer appeal and more. Read to see how your experience stacks up with some bold predictions for where group exercise is headed.

ZIP Code Trumps Genetic Code in Determining Health. Did you know that where you were born and where you live are more important than your family tree in predicting health outcomes and longevity? While it has been long recognized that certain regions have health disparities, the reality is that no matter where you live, there are inequities in your own backyard. These inequities have sparked a movement to raise awareness of factors beyond personal choice and genetic background that can have a profound effect on health; and it offers fitness pros abundant opportunities to help improve health outcomes.

The Science of Suspension Exercise. Emerging research from peer-reviewed science discussed in this article is beginning to provide insight and evidence on some of the physiological benefits of suspension exercise. The authors divide the studies between two broad research categories: (1) suspension training and core activation; and (2) suspension training versus traditional resistance exercise. Two circuits lay a foundation for exercises you can use with clients.

Building a Teaching Kitchen in a Studio. Have your clients ever asked: “What should I cook for dinner?” “How should I prepare it?” “What if I have to cook a healthy meal for my family?” A 2012 study found that 52% of Americans believed doing their taxes was easier than figuring out how to eat healthfully. What if teaching clients how to cook became part of your training? What if a cooking class could help you recruit new clients into your facility? What if a teaching kitchen program could add dollars to your bottom line and create buzz in your community? Learn from this fascinating model how putting a kitchen inside your gym can make all of that happen.

Fitness Technology Conundrum. If you don’t already have one strapped around your wrist, you probably know someone who does. Smartwatches and wearable activity trackers are stepping up in popularity and so are fitness-related mobile apps. However, as popular as fitness technology is, it’s still in its early stages, which lands the fitness industry in a bit of a conundrum. Experts predict that fit tech will play a huge part in the future of fitness and wellness. This article narrows the scope to health and fitness mobile apps and activity trackers that count steps, calculate calories burned, display heart rate, and more.

Mind-Body Personal Training. A mind-body approach to personal training isn’t exactly a new concept. However, several factors are increasing demand for training that includes mind-body practices and a more holistic wellness approach. This trend is part of the growth in integrative medicine and comes from consumer demand, more marketing from providers, and emerging evidence that the benefits from “complementary health approaches” are real and meaningful. Is the personal trainer’s role changing, or is this more holistic approach simply another niche training style?

Fit to Travel . Whether you are going on vacation with your family or heading to the IDEA World Fitness Convention with 12,000 of your fitness colleagues this summer, it’s going to take some travel time to get there. Travel throws many people off track, but it doesn’t have to be this way. The author discusses three fitness components that can make travel more pleasurable and less painful: (1) body awareness for alignment and stress; (2) movement for circulation and exercise; and (3) nutrition for better digestion and energy.

Profiles of Pain and Perseverance. Part of a fitness professional’s job is to motivate others. But what happens when tragedy strikes? How do you persevere professionally while suffering significant personal setbacks? This piece features the stories of several fitness pros who continued to inspire their clients and students when their worlds were falling apart.

If you are coming to IDEA World and you see us there, please come up and say hello. We can’t wait to see everyone!

Fitness Journal, Volume 12, Issue 7

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About the Authors

Peter Davis, CEO

Peter Davis, CEO IDEA Author/Presenter

Peter Davis is co-founder of IDEA Health & Fitness Association.

Kathie Davis

Kathie Davis IDEA Author/Presenter

Kathie Davis is co-founder of IDEA Health & Fitness Association in San Diego.