Shrek as Exercise Role Model?

by Joy Keller on May 01, 2007

Can a fat, green ogre send millions of children the message that movement is healthy? Yes, and he has a full cast of characters to help him. The U.S. Department of Health and Human Services (HHS) and the Ad Council joined with DreamWorks Animation SKG in February to launch a new series of public service advertisements (PSAs) designed to address childhood obesity. Featuring characters from the movie Shrek, the PSAs are an extension of HHS’s ongoing “Small Step” childhood obesity prevention campaign, which encourages children and families to lead healthy lifestyles.

The new PSAs, using the slogan “Be a Player: Get up and play, an hour a day,” urge all children to have fun and exercise. Shrek, Princess Fiona, Donkey and several other favorites from the movie urge kids to stop watching television and playing video games and go outside and play.

For more information about the childhood obesity prevention campaign, visit

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About the Author

Joy Keller

Joy Keller IDEA Author/Presenter

Joy Keller is executive editor of IDEA Fitness Journal and IDEA Fit Business Success, and is also a certified personal trainer, indoor cycling instructor, yoga teacher (RYT 200) and Reiki Master. Joy joined IDEA Health & Fitness Association in 2002, and brought with her a wealth of information about how to fine-tune communication channels, after having spent her formative career years specializing in business-to-business journalism. Before she even graduated with honors from the respected University of Georgia journalism school, Joy was offered a job at one of the most successful trade publishing companies in the southeast, Shore Varrone, Inc. She made her mark in the automotive aftermarket industry as a creative thinker and journalist with an intuitive knack for researching and understanding niche audiences. Joy has worked on several titles, including Auto Trim & Restyling News, Truck Accessory News, Digital Output Magazine, Retail & Construction News, Miata magazine, Ford Racing, and many more. Her passion, however, lies with health and fitness. She was the associate editor of ACE Certified News while working at the American Council on Exercise, and transitioned that publication from a newsletter to a magazine. She has enjoyed 17 years at IDEA, where she has launched several publications, including the award-winning Inner IDEA Body-Mind Spirit Review, IDEA Pilates Today and IDEA Fit Business Success. Joy is a content creator and media 2.0 advocate who takes pride in discovering the unique information needs of qualified audiences, and she is dedicated to serving those needs while following the highest available standards.