Report Highlights Human Poundage

by Joy Keller on Oct 01, 2004

Making News

Report Highlights Human Poundage

If you’re among those who believe that simply stating body mass index (BMI) isn’t enough to shock Americans into action, the results of a recent report may arm you with the “reality research” you need to prove a point.

In January, a nationwide study of 12,094 adults—sponsored by the International Health, Racquet & Sportsclub Association and conducted by American Sports Data (ASD)—projected that 3.8 million Americans weigh more than 300 pounds.

“These are the eyebrow-raising figures we need to publicize, not that the average woman has a BMI of 27.5 or that the rate of morbid obesity is 2.2%,” said ASD president Harvey Lauer. “People still aren’t getting it. Within the bounds of sensitivity, we need to hear more about pounds, inches, body fat percentages, sweating, panting, asthma, diabetes, heart attacks and premature death.”

According to the study, males average 196 pounds, while the mean self-reported body weight for women is 163 pounds. One in 9 adult men carries more than 250 pounds, while 1 in 6 women weighs in at over 200 pounds. Men make up 70% of those weighing more than 300 pounds.“One in 9 adult men carries more than 250 pounds, while 1 in 6 women weighs in at over 200 pounds.”



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About the Author

Joy Keller

Joy Keller IDEA Author/Presenter

Joy Keller is executive editor of IDEA Fitness Journal and IDEA Fit Business Success, and is also a certified personal trainer, indoor cycling instructor, yoga teacher (RYT 200) and Reiki Master. Joy joined IDEA Health & Fitness Association in 2002, and brought with her a wealth of information about how to fine-tune communication channels, after having spent her formative career years specializing in business-to-business journalism. Before she even graduated with honors from the respected University of Georgia journalism school, Joy was offered a job at one of the most successful trade publishing companies in the southeast, Shore Varrone, Inc. She made her mark in the automotive aftermarket industry as a creative thinker and journalist with an intuitive knack for researching and understanding niche audiences. Joy has worked on several titles, including Auto Trim & Restyling News, Truck Accessory News, Digital Output Magazine, Retail & Construction News, Miata magazine, Ford Racing, and many more. Her passion, however, lies with health and fitness. She was the associate editor of ACE Certified News while working at the American Council on Exercise, and transitioned that publication from a newsletter to a magazine. She has enjoyed 16 years at IDEA, where she has launched several publications, including the award-winning Inner IDEA Body-Mind Spirit Review, IDEA Pilates Today and IDEA Fit Business Success. Joy is a content creator and media 2.0 advocate who takes pride in discovering the unique information needs of qualified audiences, and she is dedicated to serving those needs while following the highest available standards.